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Work Background
Cannella Media DTCSenior Director Business Development
May. 2024Los Angeles, California, United StatesAll things Digital & CTV
-Enterprise Sales Leadership: Reach revenue target by managing a diverse sales pipeline, cultivating long-term client relationships, and negotiating multi-channel media solutions to generate high-value deals, including $250k+ accounts.
JoJoLucky Inc.Founder, Mentor, Consultant (Remote)
Aug. 2019 - May. 2024Los Angeles, California, United States-AI-Driven SaaS Sales: Developed go-to-market strategies for AI-powered SaaS solutions, driving efficiency and business growth through omni-channel measurement solutions tailored to enterprise clients.
-Territory Management & Market Expansion: Managed sales territories, identifying high-potential verticals and executing targeted strategies to capture key enterprise accounts using market research and data analysis. -Cross-Functional Leadership: Drove collaboration between sales, product, and customer success teams to develop tailored solutions, ensuring client satisfaction and maximizing business outcomes.
-Proactive Pipeline Growth: Executed strategic outbound campaigns to expand brand reach and grow a robust pipeline, capitalizing on emerging opportunities in the SaaS and AI markets. Closed several annual deals valued at $500k+
Rakuten Advertising(Remote) Senior Director, Business Development
Mar. 2018 - Dec. 2021Greater Los Angeles Area-2018: First new hire on a mature team of (10) to close a 7-figure deal 3.5-months on the job (net new logo). Client renewed every year 7+ figures
-Finished every year of tenure above goal: 2018: 174%
2019: 150%
2020: 90%
2021: 250%
-Ranked #1 or #2 West Coast Enterprise rep for entire tenure (2018-2021)
-Leading Enterprise Rep in monthly quota 2x
-Led GTM org in customer attendance at events
-Mentored BDRs on account strategies leading them to top rankings on their teams
-Top Closed-Won logos include: Skechers, Hum Nutrition, Starface, Budget Blinds, Tailored Living, Citizen/Movado Watches
Mashable(Hybrid) West Coast Director, Mashable Private Marketplace
Jan. 2017 - Nov. 2017Greater Los Angeles Area-Branded Content & Programmatic Sales: Led sales efforts for branded content and programmatic advertising, focusing on high-impact digital solutions and cross-screen engagement strategies.
-Client Relationship Management: Built and nurtured relationships with key stakeholders, driving sales and expanding digital advertising revenue.
UndertoneSenior Account Executive, West Coast (Programmatic & Direct)
Jan. 2015 - Jan. 2017Greater Los Angeles Area-Programmatic & Cross-Screen Sales: Managed high-impact programmatic advertising solutions for top-tier clients, driving measurable performance through proprietary creative units and digital media strategies.
-Client Engagement: Collaborated with leading programmatic platforms, developing tailored advertising solutions to meet client objectives.
SynacorDirector, Digital Display, Programmatic, CTV & OTG Interactive
Oct. 2012 - Oct. 2014Greater New York City Area
NewBeautyBeauty Director (National)
Sep. 2010 - Aug. 2012
The New York TimesBeauty & Retail Director (National)
Apr. 2008 - Jul. 20102008 Gold President's Circle Award Recipient. The highest sales achievement accolade at The Times. In recognition for creating & launching ThursdayStyles with (4) new beauty advertisers, in a multi-year franchise commitment; inclusive of print & digital. Exceeded annual goal by $4M.
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