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Work Background
Self EmployedSenior Advisor, Brand Storytelling & Communications Strategy
Feb. 2024• Develops high-impact brand storytelling strategies that drive audience engagement and enhance brand perception across digital, social, and PR channels.
• Leads influencer and affiliate marketing initiatives, crafting messaging that resonates with target demographics while optimizing social commerce strategies.
• Designs omnichannel content strategies, including video, social media, and editorial content, ensuring brand consistency and maximizing audience reach.
• Manages data-driven audience growth strategies using AI-powered tools for trend analysis, engagement insights, and predictive marketing optimization.
• Executes cross-platform social media campaigns that drive visibility, increase engagement, and convert audiences into loyal brand advocates.
• Advises on crisis communications and reputation management, leveraging strategic messaging to mitigate risks and reinforce brand credibility.
• Develops executive and stakeholder communications, ensuring leadership messaging aligns with brand positioning and market trends.
Albemarle CorporationSenior Director Marketing Communications
Jan. 2023 - Jan. 2024Charlotte, North Carolina, United States• Spearheaded integrated marketing and communications strategies for a $1.5B division, strengthening brand reputation and engagement through compelling narratives.
• Led omnichannel brand storytelling campaigns, driving consistency across digital, PR, influencer, and executive communications.
• Developed and executed crisis communications strategies, protecting brand credibility and stakeholder trust during high-profile industry shifts.
• Leveraged data-driven content marketing and social commerce insights to optimize engagement, reach, and conversion.
MomentiveHead of Global Marketing Communications
Jan. 2021 - Jan. 2023North Carolina, United States- Drove rebranding and marketing transformation, leading to revenue growth from $38M to $799M through strategic storytelling and digital engagement.
- Led omnichannel content strategy and influencer collaborations, integrating performance marketing techniques to optimize customer retention and acquisition.
- Shaped corporate communications and executive messaging, ensuring alignment with brand positioning and stakeholder expectations.
ClariantHead, North America Communications
Jan. 2018 - Jan. 2020Charlotte, North Carolina Area• Developed cross-channel communication strategies, integrating PR, influencer marketing, and digital storytelling.
• Executed crisis communications and media relations strategies, safeguarding brand reputation and public trust.
• Led content marketing and social commerce expansion efforts, driving engagement and market impact.
Intrexon CorporationSenior Director of Corporate Communications
Jan. 2016 - Jan. 2017Raleigh-Durham, North Carolina Area• Crafted and implemented comprehensive communications strategies that integrated events, digital and social media, videos, and collateral, exemplified by the successful launch of GMO mosquitoes designed to combat mosquito-borne diseases.
• Led a global team of communications professionals to enhance brand awareness, support sales initiatives, and strengthen stakeholder relationships, demonstrating a clear vision and effective leadership.
• Collaborated cross-functionally with Business Unit leaders to develop compelling key narratives across multiple channels, effectively educating stakeholders about the company's mission, strategies, products, services, and culture.
Bayer Crop ScienceHead - Global Stakeholder Engagement & Outreach
Jan. 2015 - Jan. 2016Raleigh-Durham, North Carolina Area• Created and launched global stakeholder engagement strategies that increased brand awareness across multiple channels and platforms, enhancing the company’s visibility within industry, government, NGO, and community networks.
• Represented the company at key industry events and fostered strategic relationships with industry leaders, government officials, and community organizations, solidifying the company’s position as a thought leader.
• Directed a high-performing team in developing and executing a revitalized thought leadership content strategy for the global seeds market, driving engagement and reinforcing brand authority.
Bayer Crop ScienceGlobal Communications Leader, Seeds & Traits
Jan. 2012 - Jan. 2015Raleigh-Durham, North Carolina Area• Oversaw global marketing communications for the $5B seeds division, coordinating events, digital and social media, and collateral to elevate the brand presence and enhance outreach.
• Collaborated with cross-functional teams as a Market Acceptance Leadership Team member, utilizing insights to measure and improve the impact of marketing and communications initiatives.
• Managed and mentored a team of five, aligning marketing and communications efforts with strategic objectives to optimize overall brand performance and support division-wide goals.
Various CompaniesAdditional Experience
Jan. 2006 - Jan. 2012Director of US Marketing & Communications, Cegedim Marketing Communications Consultant, Zoetis (Pfizer Animal Health) Director, North American Marketing Communications & Events, Dun & Bradstreet
Global Director, Media, & Public Relations, BearingPoint
NovartisGlobal Communications Leader, Seeds & Traits
Jan. 2001 - Jan. 2006Basel, Switzerland• Led the strategic development, management, and execution of global marketing communications for the transdermal women's health portfolio, driving innovation and brand differentiation in the marketplace.
• Directed the global launch of a groundbreaking product, resulting in significant market expansion, substantial revenue growth, and strengthened customer engagement through targeted strategies.
• Co-managed a diverse team of 12 country communication leads, cultivating collaboration with agencies, vendors, and contractors to ensure the flawless execution of complex communication initiatives.
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