Self EmployedSenior Advisor, Brand Storytelling & Communications Strategy
Feb. 2024• Develops high-impact brand storytelling strategies that drive audience engagement and enhance brand perception across digital, social, and PR channels.
• Leads influencer and affiliate marketing initiatives, crafting messaging that resonates with target demographics while optimizing social commerce strategies.
• Designs omnichannel content strategies, including video, social media, and editorial content, ensuring brand consistency and maximizing audience reach.
• Manages data-driven audience growth strategies using AI-powered tools for trend analysis, engagement insights, and predictive marketing optimization.
• Executes cross-platform social media campaigns that drive visibility, increase engagement, and convert audiences into loyal brand advocates.
• Advises on crisis communications and reputation management, leveraging strategic messaging to mitigate risks and reinforce brand credibility.
• Develops executive and stakeholder communications, ensuring leadership messaging aligns with brand positioning and market trends.