Now Marketing Group, IncSenior Account Manager
Nov. 2011 - Mar. 2015Lima, Ohio AreaInbound: Work with clients to create an inbound marketing strategy to build effective online relationships to establish our clients as the experts in their industry. Social Media: Build relationships on various social media platforms by engaging audiences online, including media sharing: pictures, videos, articles. Promote social media fan growth and manage online client reputation. Report traffic results to clients (e.g., monthly follow-up, weekly communication). Websites: Understanding each clients' buyers and creating detailed buyer personas (profiles). Use this information to engage and nurture leads through website forms, progressive profiling, and targeted emails to help us understand their needs and wants, which allows clients to convert leads into customers. We build and update websites (e.g., update site pages, write blogs, send e-newsletters, create CTAs and landing pages, branding, etc...) to shift curious visitors to qualified leads while featuring products and services.