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Work Background
Kellun AppCo-Founder
Aug. 2020 - Sep. 2023Santiago, Región Metropolitana de Santiago, ChileWe are building the first ecosystem to engage ONG's, Volunteers and the Private Sector, to support social initiatives that are aligned in the 17th ODS - defined on the ONU as 2030 objetives to reach Social inclusion and create a better world.
Realmedia NetworkDirector
May. 2019ChileWe are Digital Builders! Digital Consulting Firm, aimed at helping companies on their business, with technology and strategy to reach their challenges on the digital ecosystem. Solutions based on open platforms as: #Acquia, #Backbase, #Adtech, #Auth0, #CB4, #Drupal, #Java, #React among others. We subscribe to Scrum fundamentals and Agile methodology as a set of key principles which guide our approach for meeting fast and concrete results. We are a transformed company offering professional services from very motivated people on board each project.
LinxInternational Deployment Manager
Jun. 2018 - May. 2019Chile, Mexico, Perú, Argentina, ColombiaLinx SA agrupa (#Chaordicsystems #Napse #Neemu #Synthesis #Percycle #Qbit y otros)
Especializados en soluciones de automatización comercial para los principales clientes de Latinoamérica. Soluciones que soportan Omincanalidad, Markting Automation, que se transformen en resultados.
Nos enfocamos en los desafíos que deberá enfrentar mañana el negocio de retail. 30 años presentes en 16 países acompañando a los principales retailers de la región. www.napse.global
Qbit S.A.Business Developer
Mar. 2017 - Jul. 2018Chile y Peru Oracle Platinum Partner. Developed ERP and CX Cloud business in Chile and Perú. Worked shoulder to shoulder with the Oracle Enterprise Team, Oracle Direct Channel and Netsuite Lead Team. Build Customer Support network, for cloud solutions. Develop and execute demand activities within the territory and in coordination with Oracle Marketing Group. Work side to side with Oracle's VAD to support value.
Weeshing Inc.Investor Co-Founder
Jan. 2017 - Oct. 2017Mexico
WeeshingMarketing Manager
Aug. 2016 - Dec. 2016ChileCo Founder Weeshing MX. Driving market growth on international markets. Negotiate and close deals with corporations developing tailor made proposals for them. (Ej: Coca Cola, Unilever, America Mobil, Entel, Scotia-Bank, LATAM, etc)
In Motion Servicios S.A.Regional Manager for Digital Marketing Platforms
Sep. 2014 - Jul. 2016Chile, México, Argentina, PerúCorporate Marketing and Sells Automation Solutions. Provide solutions with best practice under world class vendors: Adobe, Microsoft, Oracle, Sales Force, and Open Sources.
Turn Key integration for Marketing Automation Technology, E-Commerce, CX, APPS & CVM. Helping organizations to create value through, digital strategy, customer value management, decision management, optimization process and business initiatives oriented to customers B2B and B2C.
FiRe AdvertainmentManaging Director
Mar. 2013 - Sep. 2014ChileAdvertainment Marketing Company Start Up. The Digital Chapter. Deal and develop the Regional Digital team to support key customer CocaCola. Create and lead the digital assets team that create; Coca Cola FM, Social Media Network, What´s On Fire network. Broadcast Internet FM Radio and Audio Ad. Among AV Content creation and programmatic, behavioral and Geo targeting campaigns. Lead the Digital Strategy team. Active participation in the BOD. Counsellor to the CEO.
EricssonLead Sourcing Business Partner @RLAM
Apr. 2011 - May. 2012Line manager of Strategic Business Partners. In charge of the South Region LatAm team. Develop System providers, vendors, in hardware and software, and services. Responsible and accountable for project Business Plan, Risk analysis, and costs for on business bids. Train and promote Ericsson MM Vision. Lead Business update and critical issues on project executions and escalations within the organization´s stakeholders. Process definition and barriers with Partnership & Alliances´ areas. Main driver of the best Total Cost of Ownership of the 3PP on sales opportunities.
Real Media Group - a division of 24/7 Media Inc.Managing Director
Sep. 2005 - Oct. 2011Argentina y MéxicoSplit in AppNexus and Xaxis. Lead and direct four branch offices with more than 48 direct professionals, in Latin America: Mexico, Argentina, Ecuador, and Chile. RM was one of the leading Internet Marketing technology Companies, a spin-off of WPP (24/7 Real-Media) and then in due diligence with App Nexus. Providing Omni Channel Internet marketing solutions;
Real MediaDirector de Operaciones
Sep. 2005 - Apr. 2011Argentina, Chile, Cost Rica, MéxicoLead and direct four branch offices with more than 48 direct professionals, in Latin America: Mexico, Argentina, Ecuador, and Chile. RM was one of the leading Internet Marketing technology Companies, acquired by WPP (24/7 Real-Media). Providing Internet marketing solutions; RM is a 247/RealMedia & Eyeblaster affiliate company
Total P&L control and growing responsibilities. Develops RealMedia in Latin-America Spanish Markets. We create the most remarkable Interactive & Media Strategies, represent the leading Internet digital Services; Execute and create the most remarkable Digital Creative actions around content, metrics, media and omnichannel campaigns. Negotiate and sign contracts with customers like Disney; Mercado Libre; Buscape; EMOL; El Comercio Peru; El Universal Mexico; Colgate; Telecom Personal; Movistar; Best Day; Fox Latin America; AGEA; AXA; Ford; among many others.
Hansa WorldGeneral Manager
Aug. 2004 - Aug. 2005Ciudad Autónoma de Buenos Aires, ArgentinaHired to revamp the company local business. IBM Partnership.
Restructure and define new Business Model for Latin America branch office.
Develop Retail and partners product line
voestalpine Grobblech GmbHOperation Manager
May. 2002 - Jul. 2004Greater Buenos Aires, ArgentinaIn charge for Program Dev. launching the TC Division with new product and services solutions. Focus on Oil & Gas, Iron & Steel, Agro-industries.
Business planning and marketing development, w/full P&L responsibilities.
Grow product solution offering. Increase overseas business. Lead Business Development team. Accountable for Operation’s Leaders.
NECGerente de Ventas. Div Corp & Sect. Público
Nov. 1999 - Jul. 2001Buenos Aires, ARgentLead a professional team to generate new revenue streams for the company through outbound sales activities focused on new and adjacent programs and contracts. Secure contracts for products and technologies offered across the entire corporate and public sectors. Enterprise commercially all NEC's portfolio, spatially PID, AFIS, Biometric, Super-Computers, Public PABX, e-government platform, health solution portfolio and other vertical market software solutions. Accountable for sells team performance, for the action plan to increase prospects pipeline, response to customer needs and requirements and maintain Key Accounts engagement. Won NEC-CEO Unique Business Award Y2000
Vitech Systems GroupMarketing Manager South America
May. 1996 - Oct. 1999United StatesLead the Global Marketing Department team, with active participation with the company’s business strategy team. In Charge of developing and manage reseller partner network in Latin America.
Responsible for developing and executing the go-to-market strategy for several IT products and Internet services segments, including pricing strategy, segmentation and market trends. Served as a conduit between the Latin American Sales’ team, Americas US sells’ team, and the local marketing support team, supporting business development initiatives. Design coordinate and develop marketing campaigns, tools, and training programs aimed to drive increased market share and visibility for internal, external stakeholders. Lead Voice of Customer activities to capture product reception and validate new marketing opportunities. Drive advertising and promotions co-op investment, which included close articulations with third-party vendors marketing teams.
Start Up an Internet Company in Chile and Argentina - Netline Latin America SRL
Netline Telecomunicaciones ChileCo-Founder
May. 1995 - Dec. 1998Argentina, Chile, USAStart-Up one of the first Regional ISP organization in Latin America. Chile, Argentina Brazil, and the US. Act as co-founder and VP of Marketing for Global expansion. Founds rising first Angel Investors. Give Public Presentations. Develop Internet Digital Properties. Contribute to Business Strategy. Netline was the first ISP provider, that has free Internet Access product in Argentina and Chile - 1997. Several Internet Concepts were created that today are common well-known leaders.
IBMProduct Manager
Mar. 1992 - Dec. 1994Buenos AiresPM for software business Div. Responsible to develop ISP and OEM partners in Latin America, South Cone Region. Develop the Integrator program: SIPP OEM Software's certification. Create IBM-BBS to distribute Software patches & hardware drivers. Help supporting VAR partners and Channels dev. to develop the market in Health, Automotive, Cars, Retails, and financial verticals. Won the Glod Circle Award for Business Performance.
SADEArchitect
Jan. 1987 - Mar. 1992Argentina & UruguayProject Leader on the emerging CAD/CATIA Department. Exceptional technical and design skills with planning, detailing, designing and directing architectural work in the field. Coordinating Projects in the public and private sectors, from several high-density residences (12 storage building), Health Clinics to Banking Branch and Public Schools design. On-field problem-solving skills. Previously worked Over Ten Years on Architectural on site Buildings. I was one of the first AutoCAD, Auto Lisp and 3D Studio experts in Argentina. Deep knowledge of engineering and architectural practices. Experience in Argentina, USA, and Uruguay.
GCG GroupProject Team Leader
Jan. 1987 - Nov. 1989Buenos AiresDesign Team’s member. ACAD Project lead in charge of twelve architects, on The Banco-Rio 150 New branch acquisitions. In charge of implementing AutoCAD parametric design for all the studio collaborators and associate, in other to create layouts for more than 250 branches across Argentina. I was the designer of the Bank New Brach language facade. 1987 new Banco-RIO Bank´s Image Definition.
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