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Work Background
SGC Destilados SACEO and Founder
Jan. 2013Panamawww.sgcdestilados.com
www.trakal.com
Global Consulting GroupVice President
Aug. 2002 - Jun. 2012Miami, Florida and Panama City, PanamaGCG specializes in comprehensive Transaction Advisory Services and Business Consulting to Financial Institutions, Multilateral Organizations, and small to medium size companies. It also develops and executes certain technology related projects. The business philosophy is “Advisory services with Execution” on matters of Strategic and Business Planning, Financial Planning, Corporate Reorganization (both legal and functional), Marketing, Mergers & Acquisitions, and Project Management. Highlighted assignments include the following:
• Led two company Turnaround efforts by managing the balance sheet and overhead costs, restructuring commitments with creditors, repositioning product offerings and placing control measures to their successful completions (escape from financial compression and management buy-out).
• Led or participated in private capital raising projects for clients, namely in the Telecommunications, Technology, Forestry and Money Remittance sectors. • Managed international marketing effectiveness and business development consultancy assignments for Private Equity Funds and HNW family groups with leading telecommunications, financial services, consumer goods, energy utilities, water and sewage, aviation and information technology companies in the USA and Latin America, Projects included new product launches, licensing agreements (Disney, Emerson) and OEM brand development, as well as entering new markets. (other areas including Public/Private Initiatives, Telecommunications and Technology and Social Media)
DiageoCARICAM
Jan. 2000 - Aug. 2002Diageo operates in 170 territories and is the leading adult beverage company in the world with over $14bn in annual sales and 28% global market share. Brands include Johnnie Walker, Smirnoff, Tanqueray, Guinness, Crown Royal, Captain Morgan and leading national beers. At CARICAM my dependent territories included Puerto Rico Domestic, Puerto Rico Duty Free and Cruise Ships, Trinidad, Jamaica, Bahamas, US Virgin Islands, British Virgin Islands, Martinique, Guadeloupe, St. Martin, Suriname and French Guyana. Key projects and activities in my general role to drive the business development agenda both commercially and strategically through Diageo’s third party distributor network in the region: • Design, development and construction of Strategic GAME Plans to achieve full brand potential in 12 markets through third-party distributors and agencies.
• P&L responsibility, budgetary control and performance management for 12 Caribbean markets, including financial activities, third-party controls and reporting, In addition responsible for Advertising and Promotion expense management to drive brand effectiveness.
• Revamped top 8 global brands’ retail presentation and customer experience across territories with innovative off-trade presentation.
• Negotiation of national and pan-regional advertising buys for global brand campaigns including Johnnie Walker, Smirnoff Vodka, Smirnoff Ice, Tanqueray Gin and Guinness Stout.
GE CapitalGE Capital Bank - Global Consumer Finance
Aug. 1998 - Jan. 2000GE is a leading global product and services conglomerate with over $180bn annual revenues. Amongst its most significant activities are financial services, energy, plastics, manufacturing, technology, medical services, aviation and infrastructure. At GE Money as a Quality Black Belt I led or participated in the following initiatives:
• Cross-functional international cost-out and outsourcing customer contact center project, moving 1,000+ EFT from the UK to India.
• Performance review of 1,200 EFT operation center in the UK.
• Cost-reduction and IT optimization project for a client card processing business.
• Development and introduction of new credit card product for leading national retail client (Arcadia).
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