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Network Power<100 people
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Work Background
Fern Business BuildingOperating Partner
Jun. 2023GlobalFern is a Business Building firm | fernbb.com
We excel in deep execution experience, in access to global talent to quickly plug & play, and in resourcefulness to build by your side. Client-Partners portfolio:
✅ Coca-Cola
✅ Todos Internacional
✅ Kurios
✅ Musa
✅ Manual ✅ Teero
✅ Carryt ✅ Woove
✅ Giggs
✅ Trix / TRX Investimentos
FrubanaChief Strategy Officer
Nov. 2022 - Feb. 2023Latin America
FrubanaCountry Managing Director
Mar. 2021 - Nov. 2022Brasil🇧🇷🇨🇴🇲🇽🇦🇷
B2B E-Commerce [The everything store for restaurants in LatAm] Responsible for Brazil business unit:
- Growth & Expansion: >20x revenue growth (+USD 12Mn monthly GMV); >8x client base increase; expansion to 15 cities (Greater Sao Paulo, BH, Curitiba, Campinas) with multiple WHs launched in 1.5y timeframe - Ops: co-led the launch of 9 warehouses across the country to support the client growth base - Leadership & Culture: hired & led +2.000 employees in 4 different territories w/ cross functional areas, highest eNPS among territories
OYODirector Strategy & Planning LatAm
Nov. 2020 - Apr. 2021🇲🇽🇧🇷🇮🇳
OYO is a global platform that offers full-stack technology products and services to SMBs in the travel industry; The company raised >USD 4Bn since its foundation in 2012 - 5y business plan for OYO LatAm within Softbank Vision Fund
- Led projects on top & bottom P&L lines to improve -28pp in EBITDA margin for Brazil BU in 6 months
- Planning cycles & OKRs/KPIs governance
OYODirector Strategy & Planning Brazil
May. 2019 - Nov. 2020São Paulo
UberHead of Market Intelligence LatAm
Mar. 2018 - Aug. 2019São PauloEarly Uber employee in Brazil #17 & LatAm. Contributed to supply scaling, uberX launch, expansion to multiple cities, team set up and created competitive strategies in LatAm - Led a diverse LatAm team 🇲🇽🇨🇴🇧🇷🇨🇱🇦🇷🇵🇪, serving 16 countries & 4 sub-regions
- Competitive strategy of Uber Rides in LatAm - Market scan & Data collection
- Analytics
UberSenior Manager - Strategy & Planning Brazil
Jan. 2017 - Feb. 2018Brazil- Market Intelligence Brazil wide
- Planning / KPIs
- Governance
UberOperations & Growth Manager
Aug. 2015 - Jan. 2017São Paulo e Região, Brazil- uberX launch & scale up support
- Supply Growth & Acquisition
- Launch & Expansion across São Paulo & Northeast region
Mr. DriverCo-Founder
Oct. 2013 - Oct. 2014Marketplace focused on Vans/High Capacity Vehicles. Delivers to customers a vast range of transportation choices in an easy manner with the best prices, always. You request and we take care of everything else !
Kaiser AssociatesSenior Consultant
May. 2013 - Jul. 2015London, UK- 13 projects in 9 different industries, 4 practices (Strategic Plan, Market Entry, Competitive Intelligence & Market Scan) - Clients 🇧🇷🇺🇸🏴 Kaiser Associates is a global strategy consulting firm that advises the world’s leading organizations through our innovative approach to generate breakthrough, fact-based insights. This innovative approach is used across our strategy, design, and implementation work, in order to solve our clients’ hardest and most pressing problems and to create exceptional client outcomes.
Kaiser AssociatesAssociate Consultant
Jun. 2011 - May. 2013São Paulo e Região, Brazil
GrouponBusiness Intelligence
Jul. 2010 - Dec. 2010- Expansion in Brazil
- New markets
- Business Intelligence
CJP - Consultoria Júnior Pública FGVMarketing Director
Jan. 2008 - Dec. 2009
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