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Work Background
Outsource AcceleratorMarketing Director
Oct. 2024PhilippinesResults-driven Digital Marketing Director with over 10 years of experience in creating and executing innovative strategies that enhance brand visibility and customer engagement. I excel at leading cross-functional teams to exceed KPIs and improve ROI. My data-driven approach ensures continuous optimization and effective use of emerging trends.
Outsource AcceleratorPaid Media Manager
Oct. 2023 - Nov. 2024
CampaigntrackOperations Manager - Digital Marketing
Jun. 2019 - Jun. 2023NCR - National Capital Region, PhilippinesAs a manager of a start-up business line, I was able to streamline the processes, enhance people by providing training and analyse strengths and improvements needed along with implementation, not just for the people but for the business. People manager - Salary and benchmarks, Career development plans, yearly assessment and plans for growth and training including OT, attrition and workload surge analysis Campaign Manager - manages all running campaigns, ensuring that all are spending and performing through building monitoring dashboards and analysing performance and current market status. Campaign deployment - market research, proposal, website tracking through GTM, G4 set-up, FB and Adwords set-up, and Pixel and Conversions set-up. Custom Audience Set-up Product Creation, assessment and analysis - creating and testing products based on client's demand with relation to affordability too Process Improvement - Worked with the dev team for process automation and tools integration. Created campaigns in FB, Google Display Ads, Google Performance Max, PPC, Linkedin, TikTok and Microsoft ads with Brand awareness, website traffic, conversion, lead generation, video ads, YouTube ads, and call ads as the objectives. I run ads on images, video, carousels, instant experience and collections.
IBEXAssistant Manager - Ad Operation - Social Media
Apr. 2018 - Jun. 2019
AloricaMarketing Communication - Social Media
Oct. 2017 - Apr. 2018Part of the Global team where we ensure that all FB pages of Alorica (that’s more than 100) abide by global company ethics, templates and branding. We were also investing in chatbots before and also looked at and analysed social buzz to identify what was trending back then to come up with some content to post on their social media pages.
LSG CREATIVE SEO LTDSocial Media Specialist
Jun. 2017 - Oct. 2017PhilippinesFreelancing for LSG Creative SEO Ltd as their Social Media Specialist. Handling multiple accounts both on Facebook and Twitter. Job focused on paid advertising using the said social media platforms. I help the team in creating advertising strategies. I do creatives, analytics and optimization of the campaigns.
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