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Work Background
Napleton Auto GroupMarketing Director
Apr. 2024 - Oct. 2024At Napleton, I took care of most digital marketing initiatives, including Google Ads, GA4, Social Media, Reputation, designing car ads, and more - for the sole purpose to sell more cars. I created and oversaw comprehensive digital marketing strategies to enhance brand awareness and drive online traffic to sell more vehicles for seven dealerships. Managed and fostered a collaborative environment while ensuring professional development. I also planned and executed digital marketing campaigns across various channels (e.g., social media, email, SEO, PPC). Developed and managed the digital marketing budget, ensuring effective allocation of resources and maximizing ROI. Analyzed performance metrics and KPIs to assess the effectiveness of digital marketing initiatives and adjust strategies as needed.
AF MEDIA, LLCFreelance Digital Marketing - sole proprietorship
May. 2022Freelance Digital Marketer
Design and sell digital marketing packages, providing enhanced visibility for customers. This includes SEO, PPC, and digital marketing strategies. Use Google Analytics, WIX, WordPress, HubSpot, Screaming Frog, and other platform tools to improve customer's websites. Using eCommerce principles, I educate my customers on best practices, social media trends, UX trends by utilizing and analyzing digital marketing metrics.
National Restaurant AssociationeCommerce Website Manager
Aug. 2021 - Apr. 2022Chicago, Illinois, United StatesOverseeing the technical and creative aspects of the websites and web platforms for the National Restaurant Association’s ServSafe product.
American Dental AssociationDigital Marketing Specialist
Nov. 2019 - Jun. 2021Chicago, Illinois, United StatesWorking with the ADA' Sales Enablement team, continually promoting products and services, particularly the ADA Annual Meeting, ADA Catalog products, CE Online and CE Live, to generate revenue and increase member engagement.
Grenzebach Glier and AssociatesDigital Marketing Strategist
Mar. 2018 - Jul. 2019Chicago, ILManaged and supervised the development and implementation of digital marketing strategies by using web technologies to achieve business goals, specifically to create leads for our Analytics practice area. The leads created help ensure GG+A meets future and current clients’ needs in philanthropic management. Managed the development of the new DonorScape.com website. In addition, I managed manage all the digital marketing initiatives for DonorScape and grenzebachglier.com. This included UX, email campaigns, social media posts, Google Ads and Google Analytics reporting, and assigning variable budgets for digital advertising campaigns. Helped the company initiate business practices with ITESM, the most prestigious technical university in Mexico.
Loyola University ChicagoDigital Marketing Manager (temporary role)
Jul. 2017 - Sep. 2017ChicagoDevising strategies to drive online traffic to the new Undergraduate Admissions website. Tracked conversion rates through Google Analytics and Brightedge platforms Optimized URL redirects form the older website to the new website to maximize performance Measuring and reporting on a range of techniques including SEO conversion of the Undergraduate Admissions website Collaborated with key individuals in the marketing department to optimize meta tags, going over performance metrics, and ultimately using the Google Tag Manager to add more digital marketing sustainability
Camping World and Good SamDigital Marketing Manager
Jan. 2014 - Mar. 2017Lincolnshire, ILDevelop and perform SEO strategies and tactics to retroactively optimize Good Sam Enterprises websites and all the separate business within the organization: campingworld.com
goodsamclub.com
goodsamtravelassist.com
goodsamroadside.com
goodsamesp.com
goodsamcamping.com
marcuslemonis.com (and all related The Profit businesses) Regularly perform back-end SEO tasks on company websites to properly define sites to internet and maximize SEO potential. Translated to Spanish, The Profit, for Marcus Lemonis in addition to optimizing all The Profit business websites. Generate tangible content and conduct landing page optimizations using Good Sam's proprietary systems. Worked to improve and maintain highest average positions possible in Google, Bing and Yahoo search engine result pages. Created SEO Best Practices documentation for web content teams and web development teams to adhere to perform keyword research, analysis and tracking to determine keyword feasibility and potential of keyword use. Maintain and report upon current keyword and landing page SERPS positions and other statuses SEO Tools used include SEO MOZ, Google Webmaster Tools, Google Keyword Planner, Google Analytics, Screaming Frog, and SEM Rush.
PowerSports NetworkSearch Engine and Paid Search Manager
Aug. 2006 - Jun. 2012Sussex, WIManaged digital marketing strategy along with website content for the power sports, marine, as well as recreational vehicle divisions within the company. Implemented a revenue generating Search Engine Optimization department. The company saw a need for this department and I fulfilled that need by placing SEO procedures in place. This involved all aspects of Organic Optimization and PPC (Pay-Per-Click). Pricing was also something that I put in place for the customers that were willing to use the search programs. The main aspect was writing proper content for the PowerSports Network’s dealer websites and also the proper meta tag criteria along with indexing the websites to the major search engines. This included knowledge on platforms such as spyfu.com to better the customer’s SEO rankings. Developed from inception to completion and had ownership of marketing newsletters, email campaigns, and advertising campaigns for high level branding and positioning of PowerSports Network services. Traveling and attending trade shows, I also prepared the marketing and advertising collateral for those events. From 2011 until my departure, I was the top level Regional Sales Manager, successfully selling PowerSports Network SEO and web site services to dealers. The dealers saw a benefit in the programs, in turn, generating revenue for PowerSports Network.
Ideal Safety SalesCreative Director
Dec. 2004 - Aug. 2006Sussex, WIResponsible for online and traditional marketing and advertising development for seven industrial safety company divisions. This included creating the respective websites and managing all website content. This project also coincided with creating and implementing graphical designs for print catalogs and sales sheets. Ensured product branding fit requirements for selling innovative safety products – this included all the facets of design for Hazmat Medical, CatMedical, Safety Mart, Ideal Safety Sales, Smith & Wesson protective gloves, and ProCare medical products. Created and designed packaging for all products, commercial vehicle wrap, web sites, catalogs, brochures, marketing materials, and press releases.
YesmailSEO Manager
Dec. 1996 - Dec. 1999Promoted and branded businesses via electronic direct marketing campaigns. Implemented new internal procedures for effective online marketing campaign fulfillment. Began Search Engine Optimization practices and procedures, substantially learning about SEO and PPC.
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