American Dental Association
Company Employees
CB
Catherine Baumann
Director @American Dental Association
Verified
Breanne Goldstone
Consultant- Client Services @American Dental Association
Verified
Sam Cole
Behavioral Science Specialist @Cole Clarity
Verified
I help growing companies prove what works and eliminate what doesn't through rigorous testing and behavioral science. After 15+ years designing experiments for Fortune 50 companies and AI startups, I've learned that most business decisions are based on assumptions rather than evidence. I change that. What I do: Apply behavioral science to increase revenue, reduce costs, and improve decision making. I lead teams through evidence-based decision making. I have built rapid learning cultures that adapt faster than competitors. Who I work with: Founders and leadership teams at growth-stage companies who want to move beyond "gut feeling" decisions. I find my sweet spot to be any business where human behavior drives outcomes. Why clients choose me: My clients tell me I make the complicated explainable. I think I bridge the gap between academic rigor and business needs. I bring Fortune 50-level experimentation expertise without the enterprise timeline or budget. I also take great pride in actually explaining things in plain English. Current focus: I'm working to help companies implement AI using behavioral interventions that create measurable competitive advantages. I am available for strategic consulting, advisory roles, and project-based work. I'm a US expat based in France and value working globally.More...
Ernesto Martinez-Ordaz
Digital Marketing Manager
Verified
Ernesto Martinez-Ordaz 1526 S. Wabash Ave #300, Chicago, IL 60605 | 847-527-9363 | ernestomarord@gmail.com Proficient Digital Marketing Strategist and Manager with 26 years of Web Development and Digital Marketing experience. Core competencies ● Expert Marketing – Traditional and Digital, utilizing digital marketing tools when necessary. ● Expert SEO and SEM expert knowledge ● eCommerce Expert that understands A/B testing to maximize customer experience ● Mac and PC platform knowledge ● Salesforce & Wrike experience ● HTML coding and editing software ● Adobe Photoshop / Illustrator / Canva ● Google and HubSpot Certified ● Fluent in English and Spanish Education Barat College (DePaul University), Lake Forest, Illinois B.A. Degree in Marketing - May 1996 Work Experience Napleton Auto Group (Car dealership group) | Chicago, Illinois – April 2024 – September 2024 Digital Marketing Director • At Napleton, I created and oversaw comprehensive digital marketing strategies to enhance brand awareness and drive online traffic to sell more vehicles for seven dealerships. • I managed and fostered a collaborative environment while ensuring professional development. • I also planned and executed digital marketing campaigns across various channels (e.g., social media, email, SEO, PPC). • Developed and managed the digital marketing budget, ensuring effective allocation of resources and maximizing ROI. • Analyzed performance metrics and KPIs to assess the effectiveness of digital marketing initiatives and adjust strategies as needed. Service Pro Titans (HVAC Company) | Chicago, Illinois – April 2023 - Present Marketing Manager (Contractor) ● Maintain an overall digital marketing strategy for a small HVAC business in Chicago. ● While using social media, digital billboards, the website’s blog, email and SMS marketing, SEO, and paid search, the company attracts more customers within a specific geographical area in Chicago. ● Use Google Analytics, WordPress, Contant Contact, and SMS Messaging tools to acquire more market shMore...