Ernesto Martinez-Ordaz
1526 S. Wabash Ave #300, Chicago, IL 60605 | 847-527-9363 | ernestomarord@gmail.com
Proficient Digital Marketing Strategist and Manager with 26 years of Web Development and Digital Marketing experience.
Core competencies
● Expert Marketing – Traditional and Digital, utilizing digital marketing tools when necessary.
● Expert SEO and SEM expert knowledge
● eCommerce Expert that understands A/B testing to maximize customer experience
● Mac and PC platform knowledge
● Salesforce & Wrike experience
● HTML coding and editing software
● Adobe Photoshop / Illustrator / Canva
● Google and HubSpot Certified
● Fluent in English and Spanish
Education
Barat College (DePaul University), Lake Forest, Illinois
B.A. Degree in Marketing - May 1996
Work Experience
Napleton Auto Group (Car dealership group) | Chicago, Illinois – April 2024 – September 2024
Digital Marketing Director
• At Napleton, I created and oversaw comprehensive digital marketing strategies to enhance brand awareness and drive online traffic to sell more vehicles for seven dealerships.
• I managed and fostered a collaborative environment while ensuring professional development.
• I also planned and executed digital marketing campaigns across various channels (e.g., social media, email, SEO, PPC).
• Developed and managed the digital marketing budget, ensuring effective allocation of resources and maximizing ROI.
• Analyzed performance metrics and KPIs to assess the effectiveness of digital marketing initiatives and adjust strategies as needed.
Service Pro Titans (HVAC Company) | Chicago, Illinois – April 2023 - Present
Marketing Manager (Contractor)
● Maintain an overall digital marketing strategy for a small HVAC business in Chicago.
● While using social media, digital billboards, the website’s blog, email and SMS marketing, SEO, and paid search, the company attracts more customers within a specific geographical area in Chicago.
● Use Google Analytics, WordPress, Contant Contact, and SMS Messaging tools to acquire more market shMore...