Time Inc./ PEOPLE MagazineDigital Marketing Associate
Mar. 2012 - Jul. 2013Greater New York City AreaDevelop pre-sale pitches and PowerPoint proposals for the Fashion, Beauty, Automotive, Moms & Babies, and Pets categories for sales team to sell sponsorships and drive revenue across PEOPLE Digital: closed program deals for Revlon, L’Oreal, CoverGirl, Colgate, Subaru, Toyota, Aveeno, Nordstrom, and Sheba Cat Food among others. Project Managed post-sale creative build and management of custom digital advertiser campaigns, managing relationships with PEOPLE.com Sales, Editorial, Development, Ad Operations, Legal, and vendor partners: lead production of Time Inc. Corporate Toyota Avalon multi-platform Red Carpet campaign. Marketing product lead, maintaining budgets, production timelines and launch schedule of multiple Digital Marketing programs on PEOPLE.com and integrated partner programs with InStyle.com for Revlon and Piperlime.com. Serve as product marketing expert for assigned brand franchise specials: “World’s Most Beautiful”, “Best Dressed”, and “Sexiest Man Alive”, to achieve budget goals by working with management to refresh and develop marketing ideas. Lead in creating custom advertising solutions and programs for specific request for proposal and develop custom marketing proposals for sales team to present, increasing sponsorships and revenue. Actively work to identify and develop new category specific needs that leverage internal products, editorial and external vendor capabilities by representing the Digital Marketing team at internal and external meetings.