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Work Background
New York Urban LeagueDiversity & Inclusion Lab Consultant
Aug. 2021New York City Metropolitan AreaThe New York Urban League has launched a Diversity & Inclusion Lab, an incubator for Diversity, Equity and Inclusion Initiatives, Recruitment and Best Workplace Practices. The Diversity & Inclusion Lab encourages collaboration, shared insights, and builds a platform of diverse talent which members of the Diversity & Inclusion Lab can leverage for their own career search via NYUL CONNECT. The D&I Lab will help solve the challenges that brands have in sourcing, reaching, retaining and developing not just diverse talent but Black talent in particular. Our growing list of D&I lab partners will be sharing career opportunities and other resources monthly via the NYUL Connect portal.
CiscoInclusion and Collaboration
Nov. 2020 - Dec. 2021New York, New York, United States
Inspire Human ResourcesHuman Resources Consultant / Diversity Equity and Inclusion Consultant
Jul. 2020 - Jan. 2022New York, New York, United StatesInspire HR is a team of HR consultants, specializing in HR business partner services, training, coaching, recruiting, employee relations, diversity and more helping companies navigate the changing world of work.
GoogleGrow With Google Digital Coach
Jul. 2019New York, United StatesWho are Grow with Google Digital Coaches?
We are mentors, teachers, leaders; we are entrepreneurs who have achieved entrepreneurial goals, and we want to help you achieve yours. We are excited to provide the digital skills training and coaching that Black and Latino small businesses need to reach new customers, thrive online, and grow.
Clear Channel OutdoorManager, Marketing Solutions
Sep. 2016 - Apr. 2018Greater New York City AreaResponsible for developing marketing strategies and compelling sales stories for clients and their agencies. Lead the strategic development of marketing programs that merchandise tech and data driven products and capabilities for use by sales to grow revenue and achieve business objectives. Collaboratively work with cross functional Sales, Research and Analytics, PR and Events to create marketing proposals including integrated executions with Clear Channel Airports and IHeartMedia, the parent company.
Time Warner Cable MediaManager, Product Marketing & Digital Marketing
Jul. 2013 - Aug. 2016Greater New York City AreaDigital strategies and go to market plans that differentiated TWCM from the competition while reinforcing value for the customer as a Product Marketing expert for all digital products: Online, Mobile, Social, Search, Addressable, and Video On Demand. Focused on package development, roll-out, and adoption of marketing strategies across cross-functional areas and among the local sales and marketing teams. Product Marketing lead for the launch of an Online Interconnect opportunity with ATT.net that extended TWCM’s market penetration to 16 markets, and lead the launch of the company’s enterprise Search product. Translated high profile, digital, and category events and opportunities into local and enterprise wide sales opportunities. Worked across Product, Product Activation, Client Solutions, Creative/Production Services, and Research to develop sales packages and associated collateral for the Retail, Travel & Entertainment, Multicultural, and Grocery categories. Worked on the development and execution of digital marketing plans focused on driving usage and visibility of TWCM ad products. Creation and analysis of reports and communication of project timelines, marketing calendars, annual sponsorship opportunities and played point person on questions/changes to material and collateral.
Encounter Your PotentialFounder / Marketing Strategy and Leadership Development
Nov. 2012Greater New York City AreaWe offer experience, the versatility of thought, and the strategic know-how to come into your organization and consult in a Marketing, Branding, or Diversity, Equity, Inclusion capacity. Our growing list of businesses served include: Google, JP Morgan Chase, HSBC Bank Toronto, Capco Consulting, Vevo, Vox Media, NYC Small Business Solutions, Inspire Human Resources, and The Howard University School of Divinity. MARKETING Strategy and Execution
We create and execute strategies that excite, inspire, motivate and engage while helping clients Encounter their potential by creating personalized connections with the internal and external audiences that matter to them. DIVERSITY EQUITY & INCLUSION CONSULTING
We help attract, cultivate and preserve the best talent with a focus on workplace diversity. PERSONAL BRANDING & THOUGHT LEADER DEVELOPMENT
Personal branding is a powerful tactic that enables anyone to develop a career in whatever area they are passionate about it. We all have a personal brand whether we think about it or not. It makes sense to be intentional about creating one. In doing so it is crucial that your message is identifiable and that it communicates what you want and what you want to be remembered for.
Time Inc./ PEOPLE MagazineDigital Marketing Associate
Mar. 2012 - Jul. 2013Greater New York City AreaDevelop pre-sale pitches and PowerPoint proposals for the Fashion, Beauty, Automotive, Moms & Babies, and Pets categories for sales team to sell sponsorships and drive revenue across PEOPLE Digital: closed program deals for Revlon, L’Oreal, CoverGirl, Colgate, Subaru, Toyota, Aveeno, Nordstrom, and Sheba Cat Food among others. Project Managed post-sale creative build and management of custom digital advertiser campaigns, managing relationships with PEOPLE.com Sales, Editorial, Development, Ad Operations, Legal, and vendor partners: lead production of Time Inc. Corporate Toyota Avalon multi-platform Red Carpet campaign. Marketing product lead, maintaining budgets, production timelines and launch schedule of multiple Digital Marketing programs on PEOPLE.com and integrated partner programs with InStyle.com for Revlon and Piperlime.com. Serve as product marketing expert for assigned brand franchise specials: “World’s Most Beautiful”, “Best Dressed”, and “Sexiest Man Alive”, to achieve budget goals by working with management to refresh and develop marketing ideas. Lead in creating custom advertising solutions and programs for specific request for proposal and develop custom marketing proposals for sales team to present, increasing sponsorships and revenue. Actively work to identify and develop new category specific needs that leverage internal products, editorial and external vendor capabilities by representing the Digital Marketing team at internal and external meetings.
CNNMoney.comDigital Sales Associate
Mar. 2011 - Mar. 2012Greater New York City AreaActively collaborate with Sales Development and Integrated Marketing teams to contribute to annual budget goal of $45million by brainstorming and compiling strategic proposals to secure client business and execute digital advertisement campaigns for CNNMoney, and integrated deals with FORTUNE and Money magazines. Account prospecting for new business and incremental dollars; prospected and secured new business from GSK Pharmaceuticals, Booz Allen Consulting, Bank United, and Citrix Systems contributing $400K to annual budget goal. Competitive prospecting of the industry landscape to formulate analytical reports to share weekly insight of learning with the Sales and Marketing teams. Manage both client expectations and internal team expectations regarding timing of advertisement program executions including arrival of campaign deliverables, quality assurance clearance, and technical set-up for launch. Assemble presentations and post-campaign delivery reports to demonstrate successful executions for retention of key clients such as Goldman Sachs, Cognizant, Verizon, Ford Motors, Jaguar, and Marriott International.
Time Warner Cable MediaDirect Response Sales Coordinator
Jun. 2008 - Mar. 2011Greater New York City AreaProject lead for creation of web-based information management system designed to increase department’s revenue opportunities. Manage duties of regional paid programming expansion project, Shop Zeal, which provided advertising agency clients with a new way to reach over 8million subscribers nationally. Played a key role in national product rollout of Promotions-On-Demand by collaborating with Digital Sales team. This resulted in increased digital revenue and new business opportunities. Worked closely with manager to launch paid programming clients by coordinating logistics with Operations and Marketing Departments nationwide to secure acquisition for maximum revenue. Actively monitored rotation of clients on full-time and part-time channels to ensure monthly billing was completed accurately.
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