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Work Background
Stealth StartupUX Design Leader
Dec. 2020San Francisco Bay AreaReally cool project, send me a PM is you would like to know more...
[24]7.aiPrincipal UX Designer
Oct. 2018 - Oct. 2020San Francisco Bay AreaPrinciple Designer working on the world’s first fully-integrated digital-and-voice CX platform for live and virtual agents (with industry-best self-serve tools) used by Dish.com, SiriusXM, Marriott, United, Eversource, and more.
• Established a rapid prototyping process for new product ideation, user testing, client product demos, and final product design hand-off. Used Adobe XD to craft high end prototypes.
• Principle Designer leading a 3 person team responsible for the design system that drives the entire [24]7.ai suite of products
• Responsible for information architecture, interaction design and concept design of [24]7.ai • Brainstorm and conceptualize comprehensive user-center task flow into wireframe, prototypes and all graphics and assets for apps and tools.
Carnivore Inc.Creative Director | UX Director
Aug. 2017 - Apr. 2018San Francisco Bay AreaOversaw all facets of the product design strategy from concept to delivery, managing a cross-functional team of UX directors, designers, and developers to create original, forward-thinking design solutions that powered Clan HQ, a messaging app with title-specific tools for mobile gaming clans playing: Clash of Clans, Star Wars Galaxy of Heroes, Marvel Contest of Champions and more. Funded by Sequoia Capital and the Mayfield Fund. - Creation of branding for Carnivore Studios and Clan HQ - Responsible for design system, high fidelity prototypes, and design specification hand off to development. - Collaborated with marketing to execute a full customer lifecycle experience plan
- Management, mentoring and coaching of the design team
Health2047 Inc.Product Design Lead - Health2047 | AMA
May. 2016 - Jul. 2017San Francisco Bay AreaHired to transform US healthcare by designing simple, time saving, data-driven healthcare apps for patients and physicians. Enabling physicians to spend more quality time with patients. • Lead strategic design team thinking to distill complex medical info into simple intuitive app experiences, enabling real time telemedicine visits, and streamline input of EMR documentation
• Hands-on iterative design of application concepts, prototype, animated explainers and marketing materials. Presented all work to C-level client stakeholders to ensure buy-in approval
• Designed usability testing protocols and ran usability testing sessions; rapidly iterating on designs in conjunction with testing to create a simple and delightful healthcare experience
NantHealthUX Director
Jul. 2015 - May. 2016Greater Los Angeles AreaRecruited to design personalized next-generation, evidence-based healthcare apps enabling improved patient outcomes and enable more effective treatment decisions for critical illnesses • Hands-on design of the first natural language health app to gamify and promote a healthy lifestyle. Only app with an intuitive voice interface, enabling patients to make healthy choices quick and easy
• Evangelized and established the user testing program. Performed several informal and formal usability tests with cancer patients on pre-existing app to inform direction of product re-design
• Hands-on re-design of mobile cancer app for patients to better understand their diagnosis enabling them to actively participate in their care, review evidence-based treatments, and find top clinical trials
The Walt Disney CompanySr. UX Designer
Jul. 2013 - Sep. 2015San Francisco Bay AreaAsked to join the Disney Network Platform Services team after companywide re-org/reduction (26% cut – 700+ people)
• Hands on Art/UX Direction for Disney Spark (Mix) alpha prototype. A COPPA compliant freemium messaging app that let kids chat safely, expressing themselves with delightful interactive animated stickers, and avatars, swapping viral Disney content while playing interactive chat based games
• Art direction and concept art for Disney Playmation - Making imagination real - Drawings of wearable interactive tech virtual missions with friends, battle villains and defend the earth!
• Re-design of Disney Mobile Store – created tap-able wireframe prototype turning the store into a targeted content browsing system. Redesign increased volume of content browsed 150% and number of items added to the cart by 210% in testing
• Hands-on design of Disney’s recommendation engine - design of information architecture, UX and visual design - connecting Disney fans with content they are most passionate about
The Walt Disney CompanyArt Director
Sep. 2011 - Jul. 2013San Francisco Bay AreaHands-on design direction for “Triple Click” a small Art/UX Team a Disney Interactive Game Studio • Turned Playdom.com from a cost center into a revenue generator for Disney, gamifying the platform with real time chat, player guilds, badges, and rich profiles that displayed skill levels, achievements, live activities, progressions, and player interactions to create multi-dimensional psychological motivators that built lasting game habits.
• Hands-on design direction on Threads of Mystery a Top 3 hidden object game on Facebook & mobile
• Concept Art, Character Design, Game Story Design, Location Design and Game Level Design
• Managed a team of six artists and UI/UX designers using Agile and Lean design methodologies
• Recruited outsource talent to fill gaps, supervised creative resources, manage schedule and budget
The Walt Disney CompanyArt/UX Design Manager
Aug. 2010 - Sep. 2011Palo Alto, CARecruited to co-manage the Creative Services Team of 35 Animators, Artists, and UX Designers at Playdom, a social network game company acquired by Disney in August of 2010 for $763.2 Million • Hands-On UI/UX design/direction for 11 game studios. Titles: Marvel Avengers Alliance, Nemo’s Reef, NBA Dynasty, World Series of Poker, Pirates of the Caribbean: Isles of War, Gardens of Time, Disney Gnome Town, Wild Ones, Mobsters, Mobsters 2, Sorority Life, City of Wonder, Threads of Mystery, ESPNU College Town, ESPN Sports Bar & Grill, Poker Palace, Finding Dory and many more.
• Created best UX practices for all content platforms for maximum guest retention and monetization, founded the user testing team and made key hires to grow usability testing program
• Led efforts to standardize documentation and deliverables, to streamline game/app design process, creating impeccable style and design language consistent across all Playdom/Disney Interactive titles
The Walt Disney CompanyUI/UX Design Manager
Nov. 2009 - Aug. 2010San Francisco Bay AreaRecruited to co-manage the Creative Services Team of 35 Animators, Artists, and UX Designers at Playdom/Disney Interactive, a social network game company acquired by Disney in August of 2010 for $763.2 Million • Hands-On UI/UX design/direction for 11 game studios. Titles: Wild Ones, Mobsters, Mobsters 2, Sorority Life, NBA Dynasty, World Series of Poker, Gardens of Time, Gnome Town, City of Wonder, ESPNU College Town, ESPN Sports Bar & Grill, Poker Palace
• Created best UX practices for all content platforms for maximum guest retention and monetization, founded the user testing team and made key hires to grow usability testing program
• Led efforts to standardize documentation and deliverables, to streamline game/app design process, creating impeccable style and design language consistent across all Playdom titles
TapjoyUX Director (Offerpal Media/TapJoy)
Jul. 2008 - Aug. 2009San Francisco Bay AreaHands-on design direction of Offerpal’s (now TapJoy's) virtual currency advertising platform used by the world’s top brands and highest-grossing app developers including Disney Interactive and Zynga
• Hands on design of next generation UX prototypes to increase monetization of social game offerwalls, virtual currencies and wallet products
• Performed user testing on rapidly iterated prototypes, and used research findings to improve design
Engage.com (now Christian Mingle.com)Art/UX Director
Nov. 2007 - Sep. 2008San Francisco Bay AreaRecruited to design next generation social dating introduction platform, creating a naturally playful and low pressure way to meet people using gamification mechanics • Hands-on design, user experience research, and usability studies. Responsible for presentation of design findings, UX strategy and creative concepts to all C-Level stakeholders
• Designed viral dating games and messaging system for users to meet people and make dating introductions, users spent an average of 28 minutes a day interacting on site
eBaySenior UI/UX Designer
Aug. 2004 - Nov. 2007San Francisco Bay AreaRecruited to redesign the leading online shopping comparison site. (Purchased by eBay for $620 million June 2005) • Designed intuitive search tools, engaging content, time saving navigation, and responsive layout to display millions of products and unbiased reviews from Epinions.com and DealTIme.com
• Lead Designer and UI Architect of Shopping.com’s Merchant Account Center where thousands of top merchants: Amazon, Apple, Dell, Circuit City, eBay, Macy’s, Zazzle.com, and many others upload and manage millions of products listed on Shopping.com
• Designed user interface, user interaction, and information architecture using current best web practices. Then tested with target users. Feedback gathered during testing was used to refine designs further before handing off to developers and engineering for implementation
LookSmart.comSenior UI/UX Designer
May. 1999 - Apr. 2004San Francisco Bay AreaCo-Lead of design team that conceptualized and designed LookSmart’s global search experience
• Lead Designer of LookListings Advertiser Center and Ask.com Sponsored Listings (co-brand).
• Created seamless cobranded search and directory web portals for LookSmart syndication partner network of top portals, search engines, and ISPs including: Microsoft MSN, CNN, Sony, MTV, Warner Brothers, Shockwave, Netzero, About.com, Road Runner, InfoSpace, CNET and many more reaching 72% of the US internet
• Designed FindArticles.com which housed over 11 million resource articles from over 3,000 sources, including magazines, journals, trade publications, and newspapers. Sold to CNET for $20.5 Million
WSH DesignsJeweler/Eyewear Designer/ Consultant
Jan. 1995 - Jan. 2000Berkeley, CADesign and fabricated a line of luxury jewelry in exotic materials and precious metals
Design and fabricated a line of luxury eyewear in exotic materials and precious metals
Cut diamonds and other semi precious stones. - Featured designer at SILMO the International Optics and Eyewear Exhibition in Paris, France
- Featured designs at MIDO the International Optics and Eyewear Exhibition in Milan. Italy
- Featured designer at Vision Expo East/West - NY/LA
- Featured Artist at Gallery I/O Artist Eyewear show in New Orleans, LA
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