Marshall Wright

VP of Marketing @Self-employed

Email Marketing ManagerInfluencer Marketing ManagerDigital Ads Manager💸 MarketingEvent ProducerMarketing DirectorCRM manager🧨 Consulting🎥 EntertainmentCommunity ManagerBrand Marketing ManagerContent ManagerSEO Manager

Award-winning global marketing leader with 15+ years of experience in omnichannel storytelling. Recognized as one of the early social media subject matter experts, embracing and capitalizing on trends far ahead of the competition. Spearheaded groundbreaking brand campaigns generating millions of dollars for numerous major Fortune 500 companies, including UPS, Sprite, Microsoft, JCPenney, Conoco-Philips, Chase, and Sony Pictures Entertainment. Built and mentored high-talent teams, training them to merge business strategies with unique, market-first ideas.

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Work Background

Sony Pictures EntertainmentVP, Marketing, Crunchyroll

Jan. 2022 - Jun. 2023Dallas-Fort Worth MetroplexI stepped into the VP of Marketing role after the acquisition of Crunchyroll (2022) and its subsequent merger with Funimation (2023). I completed my M&A goal of merging the marketing teams and strategies before exiting to pursue new challenges. Highlights of the M&A efforts and setup of the new joint brand included: • Contributing $75M+ to the global revenue of theatrical releases. I directed the marketing for the company’s first APAC regional theatrical release, surpassing our box office performance targets by 30%. • Developing the APAC go-to-market strategy to launch Crunchyroll’s streaming service in India. We exceeded our subscriber target by 30% within 90 days. • Producing the first ever, non-US Crunchyroll Expo. We outstripped prior event revenue by 50% (attendance/ticket sales) and 30% (product sales). • Reducing campaign development timelines by 25% through aligning our product, business ops, events, studio production, and e-commerce teams.

Sony Pictures EntertainmentVP, Marketing, Funimation

Mar. 2018 - Jan. 2022Dallas-Fort Worth MetroplexAfter joining the Funimation team as the Senior Director of Social Media, I quickly earned a few promotions to Senior Director of Audience Development, VP of Marketing, and Interim VP of Creative Services to champion improvements across a variety of metrics. I partnered with the CMO as part of the marketing leadership team as well. I had several key “firsts” for the company in this position. Some of my achievements here, prior to the merger/acquisition of Crunchyroll, included: • Building the first in-house global audience development “center of excellence.” This allowed our team to manage the 50M+ members of our social media audiences across all 50+ accounts simultaneously. In the first year alone, we increased our global addressable audience by 64%. • Spearheading the social media marketing campaign featuring the first-ever anime character in the Macy’s Thanksgiving Day Parade. Not only did this help introduce anime to mainstream audiences in a major way, but it improved our brand social volume by 400%+… all in under 24 hours. • Pioneering new strategies and optimizing funnels to drive numerous improvements: +145% blog page views, +197% organic search rankings, +188% conversions, and +15% revenue growth across all revenue streams. • Strengthening our customer support interactions by partnering with CX leadership. We integrated social media and community management processes, reducing ticket turnaround times by 25% and boosting CSAT scores by up to 5%.

SocialMedia.orgBoard Chair

Sep. 2018 - Oct. 2021Socialmedia.org is the community for social media leaders at the world's greatest brands. As a board chair, I lead my company's membership in the community, first at Capital One, and then at Funimation.

Capital OneDirector, Digital and Social Brand Strategy

Mar. 2016 - Aug. 2017Plano, TXLed the digital and social brand strategy team supporting the Consumer (B2C) and Dealer (B2B, B2B2C) Auto Lending business and Auto Navigator product. Created strategic marketing roadmaps, executed campaigns, and piloted an agile digital marketing program that drove business growth. • Spearheaded the creation of a divisional brand strategy for the Auto Navigator product, integrating above-the-line advertising with digital execution to drive a 45% increase in online engagement and brand loyalty. • Our state-of-the-art digital intelligence and social listening hub, which I designed and implemented, managed over 10K daily brand mentions. This enabled us to make data-driven decisions that not only amplified our brand presence but also fostered authentic customer connections across Capital One's social media handles (Facebook, Instagram, Twitter/X, YouTube), instilling confidence in our audience. • Created a video content 'storytelling' strategy, producing the division's highest-performing social content (2M views, 70% positive sentiment) and a brand-first live product demo that garnered over 40K concurrent views. • Led a cross-functional team and agency partners to maximize ROI of brand's SXSW title sponsorship, driving a 4X surge in KPIs across brand awareness, website traffic, product demo, social media interaction, and lead generation.

T3: Now MaterialDirector, Connections (Social, Digital, Media, Influencer Marketing)

Jan. 2005 - Mar. 2016Austin, Texas AreaAgency executive leader responsible for creating the Connections department, an award-winning practice connecting brand and customer experiences through the strategic integration of owned, earned, shared, and paid media. Directed a team of experts in data and analytics, digital and performance marketing, social media, content, influencer marketing, community management, and traditional advertising. Successfully launched enterprise-level corporate social media functions and executed breakthrough marketing campaigns. Responsible for generating multi-million dollar agency revenue. Joined company as a front-end web developer and creative technologist, earning several promotions for transforming client portfolios as the first social media SME. One of my key roles was cultivating strategic partnerships with prominent clients, a crucial step in increasing business and fostering a collaborative agency culture. This involved leading new business development, talent planning, employee recruiting/retention, staff development, business strategy, and thought leadership across the agency’s Fortune 500+ client roster. B2B and B2C clients included 7-Eleven, Allstate, Capital One, Chase, Conoco-Phillips, Dell, JCPenney, John Deere, Microsoft, NRG, Sprite, and UPS. Experience across multiple verticals, including retail, CPG, franchise, financial services, energy and gas, insurance, tech, mobile, food and beverage, and DTC.