Akadeum Life Sciences, Inc.Vice President, Commerical
Jan. 2022 - Jan. 2024Ann Arbor, Michigan, United StatesAs Vice President of Commercial, I led the entire commercial strategy and revenue forecasting initiatives for the company. My role involved building our field-based teams from the ground up and providing strategic direction across Sales, Technical Support, and Marketing divisions to drive sustainable growth. Key Achievements: • Developed and led commercial strategy for a biotech innovator in cell separation, resulting in a 275% YoY increase in sales pipeline within the first year. • Established GTM plans for academic, diagnostic, and biopharma market segments, identifying and activating key accounts across North America and Europe. • Built sales process infrastructure from the ground up, including CRM optimization, sales playbooks, lead scoring, and pipeline forecasting. • Hired and trained a team of top-performing sales and field application professionals; improved sales cycle velocity by 40%. • Collaborated cross-functionally with R&D and marketing to position product-market fit, resulting in strong adoption across translational research labs and biotech firms.