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Work Background
Atlas Healthcare PartnersDirector of Business Development
Oct. 2024Phoenix, Arizona, United States• Market Strategy Execution: Independently lead growth initiatives by identifying, segmenting, and attracting new leads to increase ASC case volumes. • Physician Network Development: Design and implement referral and physician alignment strategies, working closely with ASC CEOs, physician owners, and operations leaders to ensure growth across service lines. • Sales Leadership & Pipeline Management: Build and manage sales pipelines using detailed dashboards and CRM tools, achieving revenue targets through consistent lead generation, prospecting, and closing. • B2B Healthcare Marketing: Leverage physician marketing to align ASC networks with health system partners, acting as a bridge between payor networks and ASC specialists. • Stakeholder Collaboration & Influence: Engage with physicians, health system employees, and external partners—including device and diagnostic representatives—to identify growth opportunities and acquisitions. • Data-Driven Decision Making: Develop financial models and analyze physician practices to assess profitability, guiding decision-making for business expansion. • Process Improvement & Optimization: Deliver tailored improvement plans for physicians and ASC operations, ensuring continuous quality enhancements aligned with corporate goals.
CaresyntaxSenior Advisor
May. 2024Phoenix, Arizona, United States
Friends of Parkinson's Inc.Advisory Board Member
Apr. 2024
The DeAngelis Group - Executive Search FirmVice President of Business Development
Mar. 2024Scottsdale, Arizona, United States
HealthTech Consulting LLCExecutive Director
Mar. 2024Phoenix, Arizona, United StatesSupporting approaches to the healthcare technology market, leveraging over 20 years of expertise navigating the complexities of Healthcare systems.
ProximieSr Director - Strategic Partnerships + Initiatives
Aug. 2021 - Jan. 2024London, England, United KingdomMulti-faceted role in driving strategic initiatives that impact both surgical professionals and patient outcomes. Strategic NHS Partnership: Collaborated with Health Education England (TEL) to conceptualise and execute a pilot project, implementing Proximie within key NHS Trusts. This initiative paved the way for streamlined OR workflows and created opportunities for broader public-sector engagements. Commercial Lead on Tech Partnerships: Spearheaded commercial partnerships with leading technology companies such as AWS, Vodafone, and Deloitte within the Centre for Health Initiative. Leveraged these relationships to promote Proximie’s cloud capabilities, security features, and overall market reach. Global Thought Leadership: Delivered keynote speeches on AI and the future of healthcare at premier global conferences including Future Surgery, SRS, BOA, HSJ Patient Safety Congress, and the Operating Theatre Show. Enhanced the brand’s profile as a thought leader in technology-driven healthcare solutions. Medical Device Collaborations: Led the commercial efforts in forging partnerships with major medical device companies like Smith+Nephew, Johnson & Johnson, Abbott, and Medtronic. These collaborations extended the adaptability of Proximie's platform across various OR settings. Surgical Association Partnerships: Forged strategic alliances with eminent surgical associations to increase their global reach and add value to their memberships. Utilised Proximie to showcase state-of-the-art surgical procedures, thereby broadening the influence of partner organisations. Created a landmark partnership with the Association of Surgeons in Training (ASIT) to provide their members access to a digital platform for enhanced surgical training. This alliance not only amplified the value proposition for ASIT's membership but also solidified Proximie’s role in advancing surgical education.
Smith & NephewCommercial Director - Independent Sector and Group Purchasing Organisations (GPO) - UKINOR
Aug. 2020 - Aug. 2021London, England, United KingdomWith over 20years of experience in healthcare sales and marketing, I have a deep understanding of the challenges and opportunities facing healthcare organisations today. I am passionate about developing innovative solutions that address these challenges, and I have a proven track record of success in building and maintaining strong relationships with key decision-makers in the healthcare industry. I focused on developing and implementing strategic partnerships with independent sector providers and GPO's across the UKINOR. By working closely with these organisations, I am able to understand their unique needs and priorities, and develop tailored solutions that deliver real value and impact.
Smith & NephewRobotics Programme Manager
Sep. 2019 - Aug. 2020London, United Kingdom
MG Medical Device ConsultingMedical Devices Sales & Marketing Consultant
May. 2017 - Nov. 2019United KingdomA professional consultant focused on helping guide companies through a series of challenges while avoiding potential pitfalls that plague many early stage growth organizations. Key areas of focus : > identifying, qualifying and screening distributors > Expediting the Hospital Approval process
> Maximizing engagement with distributors in the early stages of the relationship
> Marketing, Branding and Messaging support for critical product launches > Executive Coaching / Leadership Development
> Leveraging Local support into GPO and IDN's
> Product Development and Product Reviews
> Competitive Analysis and Market Dynamics Research
> KOL Development. Areas of Expertise:
International Sales Execution Team Leadership Mentoring Process Analysis
Marketing Communications Presentations Sales
Marketing Mgmt.
Technical Sales International Business Acumen
Product Management Win / Win Negotiations
Strategic Business Planning Market Analysis
Wenzel SpineRegional Director - West
Mar. 2015 - Apr. 2017Phoenix, Arizona AreaBased in Phoenix - Responsible for VariLift sales revenue growth in the West of the US
Created a VariLift sales execution plan and reporting structure, to drive accountability Managed and maintained existing customer base
Built relationships directly with key customers and sales rep/distributor partners. Identified Key Opinion Leaders in the market
Partnered with specific institutions to create an educational platform for safe and effective use of the VariLift device.
MisonixDirector Of International Sales
Jul. 2014 - Mar. 2015Greater New York City AreaA short but highly insightful consulting contract, focusing on creating and improving international business development of the bone scalpel technology. Responsible for an International business >$7.5m
Identified and recruited International Distributor Partners
Created 3-year International sales execution plan
Initiated Channel Partner Management Process
Created “Joint Venture” program to support distributor partner investment.
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