Matt Green - Director - Business Development and Strategic Partnerships, Atlas Healthcare Partners

Director - Business Development and Strategic Partnerships @Atlas Healthcare Partners

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With over 20 years of experience in healthcare sales and marketing, I have a deep understanding of the challenges and opportunities facing healthcare organisations today. My mission is to build and maintain successful partnerships with key stakeholders in the healthcare industry, and to expand the reach and impact of healthtech. I am passionate about developing innovative solutions that address the needs and priorities of healthcare providers and patients, and that leverage the power of technology and collaboration.

ProximieSr Director - Strategic Partnerships + Initiatives

Aug. 2021 - Jan. 2024London, England, United KingdomMulti-faceted role in driving strategic initiatives that impact both surgical professionals and patient outcomes. Strategic NHS Partnership: Collaborated with Health Education England (TEL) to conceptualise and execute a pilot project, implementing Proximie within key NHS Trusts. This initiative paved the way for streamlined OR workflows and created opportunities for broader public-sector engagements. Commercial Lead on Tech Partnerships: Spearheaded commercial partnerships with leading technology companies such as AWS, Vodafone, and Deloitte within the Centre for Health Initiative. Leveraged these relationships to promote Proximie’s cloud capabilities, security features, and overall market reach. Global Thought Leadership: Delivered keynote speeches on AI and the future of healthcare at premier global conferences including Future Surgery, SRS, BOA, HSJ Patient Safety Congress, and the Operating Theatre Show. Enhanced the brand’s profile as a thought leader in technology-driven healthcare solutions. Medical Device Collaborations: Led the commercial efforts in forging partnerships with major medical device companies like Smith+Nephew, Johnson & Johnson, Abbott, and Medtronic. These collaborations extended the adaptability of Proximie's platform across various OR settings. Surgical Association Partnerships: Forged strategic alliances with eminent surgical associations to increase their global reach and add value to their memberships. Utilised Proximie to showcase state-of-the-art surgical procedures, thereby broadening the influence of partner organisations. Created a landmark partnership with the Association of Surgeons in Training (ASIT) to provide their members access to a digital platform for enhanced surgical training. This alliance not only amplified the value proposition for ASIT's membership but also solidified Proximie’s role in advancing surgical education.

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