John McNeil StudioCreative Strategist
Jun. 2022 - Apr. 2025Berkeley, California, United States•Led digital content and social media strategy for clients across healthcare, B2B tech, and lifestyle verticals.
•Concepted and executed integrated, social-first campaigns rooted in platform-native technology and behaviors, while managing daily operations across copy and design teams to deliver high-volume, on-brand content.
•Directed production of branded multimedia content (video, photo, scripts).
•Led paid media planning from creative development through cross-platform deployment and tracked performance analytics across paid and organic campaigns to inform optimization and strategic recommendations.
•Conducted market and trend research to support innovation strategies that informed global brand direction for major retail clients.
•Developed experiential marketing activations for conferences including RSA and GITEX.