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Work Background
MST CHOICES DMCCBrand Manager ( E-commerce , F&B )
Oct. 2022Dubai, United Arab Emirates✔️ E-commerce Brand Management - Manage revenue streams from the official website & other e-commerce platforms - Achieving the business financial goals as managing P&L - Build, plan, and implement the overall digital marketing roadmap - Managing budgets and campaigns to drive strong ROAS and efficient CAC - Planning, execution, and optimization for KPIs via paid, organic & own media channels - Manage and train the rest of the team about marketing implementation including SM, SEO, PPC - Monitor and review data mining and analytics tools such as Google Analytics ✔️ F&B Brand Management
- Brand Identity: Established and defined branding for YASIK, a trending Korean tapas restaurant in Dubai.
- Brand Strategy: Continuously adjusting and pivoting after analyzing KPIs ( Sales, Advertising, Content performance ).
- Strategic Plan: Developed marketing budgets in collaboration with brand leaders for F&B brands.
- Profitability Analysis: Monitored store/brands' market share and profitability.
- Social Media Management: Planned and published 2-3 engaging video clips weekly with in-house media team.
- Fostering Growth : Data-driven marketing decisions led to YASIK's success.
삼양식품 (Samyang Foods Co., Ltd.)[삼양애니] 상품 2 유닛 리더 / E-commerce Unit 2 leader
May. 2022 - Oct. 2022서울✔️ 상품 2 유닛 팀 운영
- 글로벌향 신규 브랜드 기획
- 글로벌향 상품 기획 / 제안
- 해외 B2C 유통플랫폼 Amazon 계정 운영 및 마케팅 - 해외 D2C 자사몰 Shopify 셋팅 및 운영 ✔️ E-commerce Unit leader
- Setup & launch the new global e-commerce brand and establish branding
- Build early strategic plan and budgets of brands portfolio based on sales estimation
- Start a product line and anticipate sales performance trends based on global market research
- Develop the brand's multi-channel ( D2C & B2B ) communication strategies and prepare digital media budget
- Setup and operate an International website for e-commerce - Build a logistic procedure for exporting the goods globally
blank corporation글로벌사업 미주사업 기획/운영 Global div. North America Region Operation
Nov. 2019 - May. 2022Seoul, South Korea✔️ 미국 유통 이커머스 전략 기획 - 첫 해 매출 YOY 580% 성장
- 둘째 해 매출 YOY 270% 성장
- 창조경제혁신센터 '2021 아마존 우수기업' 선정
- 아마존 브랜드 어워드 '2022 슈퍼루키' 선정
- 아마존 코리아 '2022 셀러 컨퍼런스' 브랜드 성공사례 PT ✔️ 아마존 광고 운영 및 퍼포먼스 관리
- 마케팅 전략 수립 및 효과 분석 - 아마존 내 퍼포먼스 마케팅 ( PPC 광고) 집행 _ SP, SB, SD - 월 평균 ROAS 300%대 유지
- Amazon Attribution 활용, 외부 광고 진행 ✔️ 미주사업 매출 관리 및 수출 제반 업무 - 월 매출 2-3억 규모 사업 운영 및 관리
- 5개 브랜드 통합 관리 ( 리빙, 반려동물용품, 뷰티, 생활소비재 )
- KOTRA 해외사업비 2억 유치 ( 21, 22년 )
- 미국 수출 프로세스 및 해외 물류 3PL 관리
- 미국 FDA 등록 관리 ✔️ Global E-commerce Brand Strategy & Growth
- 1st year revenue YOY 580% Growth
- 2nd year revenue YOY 270% Growth
- Nominated '2021 Amazon Best-practice' ( Seoul Economy Innovation Center )
- Won '2022 Super Rookie brand Award ' ( Amazon Korea )
- Presented keynote speech at the 2022 Seller Conference on ' Successful Brand Strategy' ( Amazon Korea ) ✔️PPC Ad operation & Manage performance
- Develop and implement marketing strategies for each media channel
- Execute marketing campaigns and activities
- Managing budgets and campaigns across digital channels to drive strong ROAS
- Run On-Amazon PPC Ad & optimize on a daily basis ( Avg. ROAS over 300% )
- Drive Off-Amazon traffic & track efficiency by utilizing Amazon Attribution ✔️ North America Region Sales Management - Measure and manage P&L and KPIs
- Manage 5 different FMCG e-commerce brands for sales in North America Region
- Won goverment funding program (KOTRA) on both 2021 & 2022
- Oversee logistics process _ Exporting FMCG goods to the US
- Manage FDA registering process for the Cosmetics & OTC products
EPTMSales / SCM
Aug. 2018 - Jul. 2019Los Angeles, California, United States✔️ Sales / Marketing
- Coordinate order processing and fulfillment of B2C & B2B customer orders ( FashionNova, Zumiez etc. ) - Implement the e-commerce marketing activities
- Coordinate with other teams on the execution of brand, marketing and e-commerce activities ✔️ SCM - Coordinate the warehousing and distribution operations in Mexico
- Oversee Cross-border Production procedure from China to the US
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