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Work Background
SuperflyDirector, Business Leadership
Nov. 2021 - Nov. 2024New York, United StatesCreating shared experiences that shape how the world plays & connects, Superfly was born experiential, crafting the future of live entertainment as the founders of iconic festivals such as Bonnaroo and Outside Lands. Our passionate agency team is obsessed with activating communities around unforgettable moments and helping brands connect meaningfully to culture through highly immersive concepts including The Friends Experience, Revolt Summit, BravoCon & Small Business Live. In this role, I lead the business for brands such as Twitch and The New York Times. -Building and nurturing our client relationships in developing and driving the creation of live events & experiential marketing programs
-Responsible for the overall health, profitability and organic growth of key accounts
-Drive collaborative, cross-functional teams in the planning and execution of client marketing initiatives
VMGVice President of Client Services
Nov. 2020 - Oct. 2021New York, New York, United StatesWith offices in Paris, New York City, Los Angeles and Dallas, VMG advises the world’s most innovative brands on creative strategies and thought-provoking marketing investments across the cultural landscape. As artists of cultural nuance, we don't believe in rules or a template. Our truth is that memorable moments have no formula. -Shape the strategic direction of the agency business and client services practice, reporting to the CEO.
-Build, train, and mentor the client services team, overseeing resourcing and productivity across new business, client work and agency marketing efforts.
-Lead and develop senior client relationships for premium and luxury brands across a myriad of industries: wine and spirits, automotive, gaming and technology, beauty, health and wellness, entertainment and CPG.
-Provide long-range strategic planning and creative direction for client marketing initiatives, including experiential, consumer engagement, brand building, research and analytics, influencer marketing, social and digital media, consumer sampling activations and partnerships.
-Work closely with leadership across people, operations and finance in the management of agency P&L, revenue forecasting, margin analysis and resource management.
-Lead new business opportunities, collaborating with internal teams and cross-functional partners in creative, design, technology and PR to answer RFPs and deliver culturally relevant marketing strategies and ROI-based programs that drive both client business goals.
QuintessentiallySenior Director, Strategic Events
Feb. 2019 - Apr. 2020Greater New York City Area-Part of senior leadership team shaping the agency model
-Account lead for strategic business, including Moet-Hennessy, overseeing brand strategy, event management team and leading Brand IAT on all Hennessy Paradis Imperial initiatives
-Lead on all project-based work for Moet-Hennessy
-New business strategy and pitch work
QuintessentiallyDirector of Events
Nov. 2016 - Feb. 2019New York, NYMoet-Hennessy | Ermenegildo Zegna | Beverly Center | HSBC | Prudential Center -Senior lead for US events, overseeing all client work, event and experience production
-Lead new business pitches for all experiential opportunities, from conception to presentation
-Senior client liaison on all key accounts, including Hennessy, The Prudential Center, and HSBC - JADE
Outward Bound USASpecial Events Producer - Freelance
Sep. 2016 - Nov. 2016New York, NY-Oversee production, budget and run of show for Outward Bound's National Benefit Dinner, the organization's largest national fundraiser. -Vet, secure and manager vendors, including venue, audio/video, floral design, printing, guest favors and photography. -Create and produce the event's printed program materials, manage floor plan, tables, seating, guest list. -Work closely with the development coordinator to manage and track revenue, communications and the Silent Auction.
NYC PrideEvent Producer - Freelance
Feb. 2016 - Aug. 2016Greater New York City Area-Event manager and producer for the largest Pride March in NYC history. -Managed registration, payment and training for 32K marchers and 420 participating groups. -Created all event staging maps, production foot prints and floor plans. -Managed event budget, staff, vendors and all city permitting needs. -Acted as liaison for city parks, government officials and NYPD. -Managed event sales and reporting, exceeding projected income goals by 157%. -Produced and presented weekly sales and registrations reports to managing director and executive board. -Managed all communication and relations with non-profits, corporate sponsors and small businesses partners. -Created and lead partnerships with The Meatball Shop and The LISA Project, which produced a mural honoring Orlando victims, now located at 8th Street and 6th Avenue. -Lead the efforts in registering the NBA as the first sports league to march in NYC Pride history, as well as the first-time participation of Mercedes-Benz. -Concepted and aided in the production of the NYC Pride float, created with the theme of honoring the victims of Orlando, as well as the recognition of The Stonewall Inn as the first National Monument to LGBT Rights. -Worked directly with Scout for America to create 49 orange and rainbow honor flags, carried by the Scouts, for Orlando.
-Acted as one of three managing editors for the annual NYC Pride Guide Magazine, writing editorial pieces and producing all related creative and photo shoots for the articles.
The Daily BeastEvent Manager - Freelance
Feb. 2016 - Apr. 2016New York, New YorkProduced and managed events for some of The Daily Beasts largest advertising clients, including private dinners and cocktails receptions for 12-35 people at SXSW and The official reception for The White House Correspondent's Dinner. Managed venue vetting and selection, contract negotiations and guest list.
The 88Project Manager - Freelance
Aug. 2015 - Nov. 2015Greater New York City Areaadidas Originals -Manage all social media projects across internal teams, including strategic initiatives, creative development, campaign and content production.
-Creates and owns project plans that address deliverables, change management and resourcing.
-Oversees day-to-day activities of internal team members to ensure all related work is progressing according to plan.
HoneyBookCity Director: Community, Partnerships & Events
Jan. 2015 - Jul. 2015Greater New York City Area-NYC lead for community, partnerships and events. -Created and managed collaborative events with key clients and partners, from conception to completion, overseeing multiple sponsors & vendors. -Garnered hundreds of qualified leads by evaluating and executing affiliate partners and local sponsorships. -Led and managed the launch of the company’s first community newsletter, growing the subscriber base by 60% in three months.
Tenthwave Digital LLCSocial Media Director
Jul. 2013 - Oct. 2014New York, NYDuncan Hines | Vlasic | Birds Eye | Wishbone | eBay | Cape Cod Potato Chips | Flower Beauty -Department head of social media, leading a team of strategists and community managers across the agency for planning, creative campaign development & distribution
-Refine and manage department and agency processes, build and manage SOWs, hire for and build the social media team
-Responsible for scouting & evaluating vendors and partners for content and analytics needs
-Work closely with creative, dev, research, analytics & paid media to build fully integrated campaigns
-Lead process for content development and implementation, program execution and measurement
Translation LLCSenior Social Strategist
Dec. 2012 - Jun. 2013New York, NY-State Farm social media and engagement strategy lead
-Creative campaign development and implementation, program execution and measurement
-Managing the State Farm social media team, including brand channel management, planning and partnerships & distribution
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