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Work Background
Peer to Pier ProductionsFounder & CEO
May. 2024 - Jan. 2025Los Angeles, California, United StatesWelcome to Peer to Pier Productions, your innovative, non-traditional production partner. Based in Los Angeles, our reach extends coast to coast, proudly serving clients on the West coast, and East coast, and everywhere in between. At Peer to Pier Productions, we specialize in crafting compelling content and unforgettable experiences. Our diverse suite of services includes: Event Video Capture: Capturing the essence and excitement of your live events with professional video quality. Video Editing: Transforming raw footage into polished, engaging videos that tell your story. Podcast Recording, Editing, Publishing, and Distribution: From concept to broadcast, we handle every aspect of your podcast production. Content Marketing: Creating and distributing valuable content to attract and engage your target audience. Virtual, Hybrid, and In-Person Event Production: Delivering seamless event experiences, whether online, in-person, or a blend of both. Ticketing: Simplifying the ticketing process to ensure your event's success. White Labeling: Offering customizable solutions to meet your unique branding needs. Website Building: Developing custom websites that engage and enhance clients online presence. Our team of passionate professionals is dedicated to pushing the boundaries of traditional production. We leverage the latest technology and industry trends to deliver original solutions tailored to your specific needs. Whether you're a brand, an artist, or an organization, Peer to Pier Productions is committed to bringing your vision to life with creativity, precision, and excellence. Join us on this journey and let’s create something extraordinary together. Welcome to Peer to Pier Productions – where innovation meets inspiration.
Penske Media CorporationSenior Director, Digital & Live Media
Mar. 2021 - May. 2024Los Angeles, California, United States
Penske Media CorporationSenior Director, Digital & Live Media
Dec. 2018 - Apr. 2024Los Angeles, California, United States
Penske Media CorporationDirector, Digital Events
Dec. 2017 - Mar. 2021Los Angeles, California
Harvard Business PublishingTechnical Engagement Manager, West Coast and Latin America
Mar. 2017 - Dec. 2017Greater Boston Area• Perform technical discovery with customer prospects and quickly architect / build proposed solutions • Establish & maintain strong customer relationships throughout the sales and purchase cycle • Articulate and educate on technical and architectural concepts to a variety of audiences, including developers, architects, IT operations professionals, and senior IT management • Sell HBP products using multiple formats/channels, including phone, presentation, and live/online product demonstrations • Support customer’s evaluation processes and make architectural recommendations, troubleshooting development/configuration issues, and managing escalation to Support and Engineering • Collect feedback from the field, synthesize, analyze and channel to Product Management and Engineering for product roadmap • Communicate and coordinate with engineering in developing project scope • Administrator for all CL applications, including Harvard ManageMentor, Breakthrough Leadership, and Leadership Direct for all clients in an assigned territory. • Perform Tier 2 troubleshooting activities on tickets escalated from HBP’s Customer Service department. • Contribute to operational enhancements of the CL Technical Services team.
Harvard Business ReviewDigital Marketing Manager
Apr. 2013 - Mar. 2017Greater Boston Area• Build and maintain relationships with agencies to assist in selling multi-million-dollar, dynamic, integrated advertising programs • Expert in lead generation strategies using social, ad networks, publishers, and paid search • Executed paid and unpaid, organic growth campaigns on Facebook, FB live, Twitter, and Linkedin • Manage and update new product releases for all digital, mobile, and tablet ad products • Lead cross department teams to develop new digital products and offerings from idea to launch • Increased live streaming event revenue from $700,000 in 2012 to $2,600,000 in 2016 • Advanced understanding of website analytics, A/B testing, social optimization and strategy • Represented HBR advertising team in developing of HBR iPad app increasing ad revenue ~$1mm • Work across internal teams to develop the Harvard Business Review mobile optimized site
Harvard Business ReviewAssistant Marketing Manager
Apr. 2011 - Apr. 2013Responsible for creating proposals for RFP submission, understanding HBR position on syndicated research studies, developing marketing material, competitive analysis of HBR position in the market, generating sales leads and handling all aspects of project management for client programs such as webinars, advertorials, content syndication and events.
VDC Research GroupBusiness Development Associate
Feb. 2010 - Apr. 2011Natick, MA• Executed consulting contracts beginning to end with Fortune 500 companies • Communicated with Fortune 500 technology companies to determine interest in industrial automation consulting • Developed and edited proposals for practice directors in the mobile, wireless, and embedded software practices • Formulated forecasts, surveys, and sales prospects for prospective clients across 5 technology practice areas • Managed client database and maintained report transaction information in order to project profit for future reports
ScholarPro/ScholarExecutive Level Intern
Jun. 2009 - Aug. 2009Developed operational timeline and managed projects to create promotional materials.
o Maintaining and growing back end databases.
o Performed daily with a team of 2-3 people to meet required deadlines and brainstorm
ideas for future growth.
The Boston GlobeClient Solutions Co-op
Jun. 2008 - Feb. 2009o Assisted sales development teams by generating competitive media reports. o Produced demographic/ psychographic 3rd party research using internet search tools and market research software. o Configured and updated sales presentations for sales development managers. o Formatted research and circulation reports for client and internal consumption using Microsoft Excel & Word. o Formed and organized company profiles and dossiers using cumulative research and historical reports.
The Boston GlobeSolutions Co-op
Jun. 2008 - Feb. 2009Assisted sales development teams by generating competitive media reports.
o Produced demographic/ psychographic 3rd party research using internet search tools and
market research software.
o Configured and updated sales presentations for sales development managers.
o Formatted research and circulation reports for client and internal consumption using
Microsoft Excel & Word.
o Formed and organized company profiles and dossiers using cumulative research and
historical reports.
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