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Work Background
CnG Training NetworkTrainer
Sep. 2006 - Dec. 2021IndonesiaI train related with interpersonal communications, customer service, service excellence and grooming.
Makki Makki Strategic Branding ConsultantGroup Head Branding Designer
Jan. 2003 - Dec. 2004I managed 21 branding designers (4 seniors and 17 juniors) and supervised their works, gave some directions, challenged with new ideas and concepts in developed brand identities, branding and brand communications; and at the same time wrote some copywriting. Clients: banking, FMCG, film festival, car, pharmacy, luggage.
Advertising Agency & Research Agencycopywriter
Jan. 2001london, singapore, shanghai, hongkong, jakartaI started freelance as trans-creation copywriting for global campaigns and product development concepts, e-commerce promotion, and subtitling for TV program/commercial from English to Indonesian language for MotherTongue, TagWorld/WorldWriter, Hogarth, Freedman International, Native, Ogilvy, Ogilvy-Redwork, LivingSocial. The products that I handle are beauty-personal care, detergent, car, cellphone, provider, lubricant, hotel, and sports goods. My interests are in fashion, life style products, cosmetics-beauty care, car, hotel-resort. Beside copywriting for global campaign, I also translate qualitative research result and write copy concept for product development on the spot.
JiFFest (Jakarta International Film Festival)Head of Communications
Jan. 2001 - Dec. 2004In 2001, I managed the promotional materials: posters, merchandise and catalogue of the film festivals. Also press conference and screening. In 2004, the job desk was the same, however I worked together also with Kompas -- the biggest national newspaper in Indonesia -- to promote the film festival, wrote soft news, and work together with several contributors in special JiFFest-Kompas edition for 10 days during the film festival.
Art & CultureAssistant Project Manager
Jan. 2000 - Dec. 2007My working experience in art and culture in gathering performing and fine arts throughout Indonesia, managed researchers towards gathering data Indonesian history in 1965, and developed the communication platform for an art council.
Headline Creative CommunicationsOperational Manager
May. 1991 - Jan. 1997JakartaStarted as account executive/copywriter and then operational manager, who manage the daily activities from meeting with clients and doing copywriting or basic lay out for tactical promotional brochures. As a product stylist for print fashion catalogue
University of Indonesia, Binus InternationalAssociate Lecturer
Sep. 1988JakartaI love teaching in university, my forte is related with the world of advertising, especially in the creative side. I gain knowledge in graphic design and fashion since I teach in BNSD.
Freelance writer - fiction, nonfiction, editor, poetrywriter
Jan. 1980
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