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Work Background
NewsNation NetworkDigital Editor/Copy Editor
Jul. 2021Charlotte MetroTransformed fledgling startup digital news network NewsNation into a highly respected source of unbiased news with the highest writing, reporting and editorial standards. Leveraged keen news judgment, business acumen and rich expertise across social media, content creation, fact checking and copyediting to deliver results. Elevated performance to consistently deliver original, unbiased content that can’t be found elsewhere including breaking news, current events and financial news. Led a 9-member team of writing and editing professionals. Increased digital news readership 3,323% in the crucial morning time slot with dedicated in-depth coverage. Leveraged social media expertise to drive YouTube views up 600% in the first year. ➤ Drove morning site visitors from 15K to 500K daily, exceeding 100% of goals for readership, coverage and market penetration. ➤ Attained nationwide prominence from an unknown startup to host of the fourth Republican debate referenced by top networks’ news coverage: Fox, CNN, etc. ➤ Coached and mentored news writers in their first or second news role including supporting digital journalists’ mental health even during coverage of traumatic events like school shootings, wars in Gaza and Ukraine and more. Team Leadership & Motivation – Operational Excellence – Analytical Thinking – Writing, Editing & Proofreading Expertise – SLAs – KPIs – Digital Journalism – Editorial Standards – Editorial Guidelines – Salesforce.com – SEO – Social Media Trends – Facebook, Twitter, Instagram & LinkedIn –Employee Engagement – Talent Development – Training – Freelancer Management – Project Management – News Reporting & Editing – Website Management – CMS – Quality Assurance – Industry Standards – High Velocity Content Creation – Online Media – Breaking News – AP Style – Best Practices in Journalism – Writing & Editing – Budget Management – Trending Topics – News Judgment – Journalism Ethics – Search Trends – Storytelling – Editorial Guidelines
Nexstar Media Group, Inc.Copy Editing Manager
Jan. 2017 - May. 2020Charlotte, North Carolina AreaPromoted to the senior copy editor role setting the industry standard for copyediting for high-volume, fast-paced online news content. Exceed customer expectations and service level agreements in editing, proofing and posting online news content for major organizations including NBC television stations. Lead a world-class 12-member team of one salaried staff member plus 11 freelancers. Delivering 99.97% accuracy on 1.3M pages of content while contributing to profitability; setting the industry-wide benchmark on breaking news with editorial turnaround in 5 minutes (vs. SLA of 15 minutes). ➤ Trained and coached team members from disparate backgrounds on the use of CMS and the unique demands of online content creation – from a former Boston Globe chief copy editor to an enthusiastic, talented rookie with zero copy editing experience. ➤ Generated 14M+ page views total for a series of 7 “Game of Thrones” quizzes – beating the previous record by 35%. ➤ Elevated employee morale and forged a top-performing team of freelance professionals delivering high productivity in a rapidly changing industry rife with uncertainty. Streamlined invoicing to ensure retention via timely, accurate payment. ➤ Created and continue to modify the in-house stylebook, integrating it with AP style; lead a 100% remote editing team. ➤ Exceeded customer expectations, consistently delivering Priority 2 stories in 7.5 minutes (vs. 60-minute SLA) and Priority 3 stories in 46 minutes (vs. 24-hour SLA) with a far-flung remote team. Strengths: Team Leadership & Motivation – Operational Excellence – Analytical Thinking – Writing, Editing & Proofreading Expertise – SLAs – Editorial Standards – Editorial Guidelines – Salesforce.com – SEO – Social Media Trends – Facebook, Twitter, Instagram & LinkedIn Employee Engagement – Talent Development – Training – Vendor Management – Freelancer Management – Project Management – News Reporting & Editing – Website Management – CMS – Quality Assurance
Nexstar Media Group, Inc.Lead Copy Editor – Lakana Division
Jan. 2014 - Jan. 2017Charlotte, North Carolina AreaRecruited internally as lead copy editor for Lakana LLC prior to acquisition by Nexstar in 2014. Educated the team on best practices in aggregation, sourcing and attribution so that articles accurately represent origins. Elevated performance as a hands-on copyeditor with regular shifts while scheduling the team. Coached team members to improve news judgment, sourcing, attribution, writing, grammar, copyediting and proofreading skills. Led a 13-member team with one direct report. Increased revenue $450K by expanding customer engagement to include 14 additional sites. Attained 100% customer retention by elevating team performance via coaching and mentoring to deliver the highest quality and shortest turnaround times. ➤ Generated $50,000 in ad revenue (vs. prior $4,500) by identifying a third-party vendor to host a set of existing quizzes and negotiating the vendor agreement – leveraging evergreen content to enhance profitability. ➤ Facilitated implementation of a new CMS including training staff. ➤ Improved employee morale via better scheduling plus transparency about earnings expectations and the shared workload. ➤ Unified a disparate, disenchanted group of individuals to a top-performing professional team exceeding customer expectations. ➤ Coached and mentored team in online news standards, accuracy, speed and customer service. Addressed quality concerns and productivity with team members leading to high retention rates and improved performance. Strengths: Team Leadership & Motivation – Operational Excellence – Analytical Thinking – Writing, Editing & Proofreading Expertise – SLAs – KPIs – Editorial Standards – Editorial Guidelines – High Velocity Content Creation – Online Media – Breaking News – AP Style – Best Practices in Journalism – Writing & Editing – Trending Topics – Cost Control – News Judgment – Journalism Ethics – Search Trends – Digital Marketing Campaigns – Storytelling – Budget Management – Productivity – Editorial Guidelines
Internet BroadcastingCopy Editor & Content Creator (2001-2014) | Copy Editor (2000-2001)
Jan. 2000 - Jan. 2014Charlotte MetroRecruited by Internet Broadcasting Company (IBC), which was rebranded as Lakana LLC circa 2015 and acquired by Nexstar in 2018. Edited online news copy following AP and in-house style guides. Rapidly promoted to a dual editing/content creator role with responsibilities for online quizzes and the food section. Delivered top-quality content based on emerging trends in online content and social media. Won the Regional Edward R. Murrow Award in Critical Writing for excellence in content creation; landed interviews with celebrities including Tony Bourdain, Marcus Samuelsson, Sara Moulton, Alton Brown, Martin Yan & more. ➤ Ensured business continuity as the only functioning online news source in major markets (L.A., Houston, Chicago and New Orleans) by switching to a fast-loading special edition without graphics after the 9/11 terrorist attacks. ➤ Took over the national news desk as well as copy desk during catastrophic events. ➤ Edited breaking news from team members at the 2004 Olympics in Athens, Greece and the 2008 Olympics in Beijing, China. -----
Additional experience in editing with FastinForm, Piedmont Copy Desk and more. Strengths: Team Leadership & Motivation – Operational Excellence – Analytical Thinking – Writing, Editing & Proofreading Expertise – SLAs – KPIs – Digital Journalism – Editorial Standards – Editorial Guidelines – Salesforce.com – SEO – Social Media Trends – Facebook, Twitter, Instagram & LinkedIn –Employee Engagement – Talent Development – Training – Vendor Management – Freelancer Management – Project Management – News Reporting & Editing – Website Management – CMS – Performance Evaluation – Quality Assurance – Industry Standards – High Velocity Content Creation – Online Media – Breaking News – AP Style – Best Practices in Journalism – Writing & Editing – Budget Management – Trending Topics – Cost Control – News Judgment – Journalism Ethics – Search Trends – Staffing – Resource Optimization – Digital Marketing Campaigns
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