Magdalena Barrenese

PM @BHP

Employer BrandingBrand PartnershipsContent managementCoachingTraining and DevelopmentBloggerContent CreationChange ManagementArgentinaPartnerInfluencer Marketing ManagerEvent ProducerChanel ManagerBusiness Owner📝 Influencer or BloggerMarketing Analytics ManagerMBAMarketing DirectorCMO🎥 EntertainmentCSOCOOCommunications Manager🎓 StudentAccount Manager🔥 Startup Founder💸 Marketing✔️ IT💼 C-level Executive👍 Sales & BizDev🗿 HR🧨 ConsultingBrand Marketing ManagerPR ManagerContent ManagerSMM ManagerEmail Marketing ManagerGrowth HackerDigital Ads ManagerCustomer Success ManagerHR consultantProject ManagerProduct ManagerLife CoachingSales ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthExecutive CoachHR Business PartnerTraining&Development SpecialistHR AnalystBusiness AnalystCustomer ResearcherCommunity ManagerEngagement ManagerCRM managerAdvisorProduct Consultant

I'm a jack of all trades. I can perform several roles and capitalize diverse knowledge acquired on my previous experiences. I have probably been on the other side of the table, which allows me to empathize and fully understand the deliverable you need. Have been & done: - Country manager (Brazil) - CMO / Marketing & Sales Director (LATAM) - Chief of staff - Chief of strategy - Project Manager - Participate in M&A process - Co-lead pre-seed, seed and series A capital raising - Lead design sprints & Value proposition design process - Market research & user interviewing Spanish as native language, bilingual in Portuguese & advanced level of English. Based in Buenos Aires, Argentina, EU passport & Brazil residency holder. Have a Jack Russell which drives me crazy.

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Work Background

BHPProject Management Officer

Jan. 2023Santiago Metropolitan Region, Chile · Remote[As a vendor from @Seeds] PMO of the following projects: - E2E Hiring Process Project focused on Source to On board (SOB) Coordinate efforts between BHP Mineral Americas Talent Acquisition & Work force ready teams, Accenture (services) & Holos (data partners) in order to achieve common goal (reduce TTF). Locations: Canada, Chile - Benefits platform Coordinate efforts between internal teams, register & follow up at project management system, gather relevant info & follow up with vendors for tender process. Business case, Risk assesment and funding requesting documentation. Locations: Chile - USA HR onboarding documentation Coordinate with USA local team the implementation of new procedures regarding onboarding documentation requesitions. register & follow up at project management system, business cases presentaiton for process definitions. Locations: USA - Autonomous trucks Coordinate with Mine team and vendors (Finning CAT + Immersive) the implementation of autonomus trucks. Manage trainings and simmulator hardware & software tech needs. Coordinate facilities training center and mine specific requirements. Locations: Chile

LIBRODEPASESChief Strategy Officer

Jan. 2022 - Jan. 2023Buenos Aires Province, Argentina- Responsible for LIBRODEPASES’s Revenue, Business Development, Sales & Marketing teams - Co-lead funding strategy & investors relations - Chief of staff

MudafyStrategy Director

Jul. 2021 - Dec. 2021- Manage the development of strategic projects by playing a lead role in planning and execution - Assist CEO on Series A raise - Identifying strategic projects in support of the growth goals, collaborating with country managers to adjust execution strategy. - Make sure cross-department initiatives are aligned to our goals and priorities (Support goals and OKRs definition) - Strategy deployment, performance tracking and business intelligence across regions - Interim Marketing Director: Ideate & lead Marketing regional Strategy & teams (Performance, Brand, Content & SEO)

GoogleIndustry Manager | Finance

Mar. 2020 - Jun. 2021Greater Buenos Aires, ArgentinaPartner with CMOs from Banks, Fintechs & Insurtechs (and their teams) demonstrating how Google products can enhance their success by: - Developing strategy, tactics, sales plans and profit targets for Finance portfolio (Banks, Fintechs & Insurtech) - Structure joint business plans (JBPs) and help transform growth curves thorough aligning their business objectives & key performance indicators (KPIs) with Google's resources. - Lead QBR meetings with c-level from Banks & Fintech's & establish a roadmap to next Qs. - Drive product and partner adoption and provide ongoing education about new and existing products - Resolve client issues in an efficient, tactful manner, support with the implementation of solutions that prevent future problems - Understanding the decision-making process of every advertiser, talking their language, partnering with them and bringing customized solutions to drive best results - Analyze market data trends, generate industry insights, collaborate cross-functionally identifying next ‘big bets’

TheFork, a TripAdvisor companyMarketing Director - Latin America

Apr. 2019 - Mar. 2020Greater Buenos Aires, Argentina- Responsible for TheFork’s Latin America’s Marketing strategy - Coordinate M&A efforts & Rebranding from Restorando to TheFork, a TripAdvisor company - Management of PR, Brand, Performance, CRM, Content, Social & Strategic teams both B2B & B2C. - Manage operations, business development strategies, brand position & increase profitability (EBITDA)

RestorandoCountry Manager Brazil

Jun. 2017 - May. 2019São Paulo Area, Brazil- Lead Restorando's operation in Brazil (report to COO) - Company strategy definition and implementation for the region - Manage operations, develop business and increase profitability (P&L responsibility) - Management of Sales (SaaS), Collections, Finance, Human resources & Marketing teams - Business development & negotiation with Brands (VISA, Santander, Veja, among others). - Product development focus on meeting the local demand

RestorandoMarketing Manager

Jun. 2015 - Jun. 2017São Paulo y alrededores, Brasil- Management of Marketing Team (report to CMO). - Design Marketing Strategies for Performance, Campaigns, Events, Content & Brand Development - Definition of OKRs & KPIs - Lead of Business Development Dept - Product Owner of Real Time Opportunities squad - Special Projects: Loyalty Program & Mobile Payments

RestorandoLATAM Brand Development coordinator

Nov. 2014 - Jun. 2015Greater Buenos Aires, Argentina- Lead LATAM team responsible for reservations generated by campaigns - Develop campaign strategy, reporting & planning - Define Communication strategy - Goals: increase frequency & Life time value

Independiente / FreelanceMarketing Advisor

Jun. 2012 - Nov. 2014Gran Buenos Aires, Argentina- Development of online advertising & marketing campaigns such as Google Ads -search and display-, Facebook Ads – sponsored ads, community identification, conversion and expansion. - E-Commerce: online stores setup, integration with payment methods, publications design, promotion, customer attraction/acquisition and retention - Social Media Manager (administrator of personalized posts, customer management, and online trademark image and reviews) - Design and implementation of tutorials for online training - Adapt educational platforms and specific content design

MercadoLibre.comMarketing, Product & Sales Analyst - Brazil

Jul. 2011 - Jun. 2013Buenos Aires- Implement MercadoShops B2B Marketing strategy - Design activation and retention strategies - User experience optimization - Online campaigns execution - Content management of this Business Unit

Universidad de San AndrésAnalyst @Department of Law

Sep. 2009 - Jun. 2011Gran Buenos Aires, Argentina- Events coordination (congresses, seminars, courses and conventions) - Update and control of faculty websites - Budget management - Performance reports.

T&A ConsultoresMarketing Analyst

Mar. 2008 - Aug. 2009Gran Buenos Aires, Argentina- Market research - Account management (Brazil and the rest of Latin America) - Hire, train and control mystery shoppers work - Translate reports, instructions and questionnaires from Spanish to English and Portuguese - Prepare monthly reports (quantitative-qualitative analysis) Some clients: Sofitel, Volkswagen, Western Union, Louis vuitton & Peugeot

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