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Work Background
JC New RetailHead of CRM Development, Peek & Cloppenburg Group
Sep. 2022 - Mar. 2025Zug, SwitzerlandKEY DELIVERABLES COMMERCIAL MANAGEMENT - Plan and constantly manage commercial calendar, in-store and online, to achieve global revenue goals (17 countries)
- Advisory function to the management board transfer campaign learnings into recommendations and actions CRM STRATEGY DEFINITION AND IMPLEMENTATION
- Lead CRM strategy, objectives and campaign orchestration
- Lead loyalty program development and customer journey (+6m members)
- Lead operational CRM and loyalty program implementation TEAM LEADER
- Team lead through two re-organisations wthin 2 years, responsible for 8 team members
SWAROVSKIHead of Customer Activation and Personalization
Jul. 2020 - Aug. 2022Greater Zurich Area- Team Lead "CRM Activation and Personalization", focus on further exploring and implementing global personalization and segmentation strategy, optimizing campaign ROI for online and offline channels (B2C)
- Establishing new team setup post re-organisation
- Vendor management to outsource campaign setup
- CRM Operations business responsibilities
- Further development of marketing automation use cases B2C (SAP CRM, SAP Marketing Cloud) and B2B (MS Dynamics)
- Project Lead 3rd party eCommerce integration through local CRM solution for Swarovski China - Team Lead B2B CRM Campaign Management
- Commercial Management as part of stretch assignment (manage Swarovski's global end of season sale campaign leading the central taskforce to plan and execute all activities together with the market offices)
SWAROVSKIHead of Global CRM Interaction
Mar. 2017 - Jun. 2020Zürich Area, Switzerland- Leading the planning and omnichannel execution for the communication of two loyalty programs “Swarovski Club” (31+ countries) and “Swarovski Crystal Society” (40+ countries) and the implementation of SAP Marketing Cloud
- Loyalty program development and management in a mono- and multibrand environment
- 11 direct reports on-site, 16 indirect team members on 14 global locations
- Project lead to source marketing automation tool and implementation of SAP Hybris Marketing Cloud
SWAROVSKISenior Customer Loyalty Marketing Manager
Mar. 2016 - Jan. 2017Zürich Area, Switzerland- Loyalty program & campaign management
- Team lead for the regions APAC and Americas – participating countries following the global loyalty program: Canada, US, Mexico, Singapore, Korea, Japan, Australia, New Zealand
- Develop automation for loyalty communication (leading system SAP) and integrate online-offline
SWAROVSKICustomer Loyalty Marketing Manager
Jan. 2015 - Mar. 2016Zürich Area, Switzerland- Responsible for all aspects of consumer centric and effective CRM campaigns for the global loyalty program “be Swarovski”
- Build global competence centre in CRM to support 18 countries
- Leverage goals of the loyalty program – generate re-purchase, improve content and engage customers, support and implement consumer segmentation and target communication
WIBERG GmbHCommunication - Print and Online Media
Jun. 2012 - Sep. 2014Salzburg, Austria- Responsible for: B2B Marketing for meat processing industry (global, focus Europe, Russia and Turkey) and gastronomy (DACH, Italy, Russia and Turkey); B2C Marketing (DACH)
- Planning and execution of all media activities, print (in-house) and online (with an external agency)
- Project Manager: finding and implementing an new internal communication platform
- Social Media Manager for two Facebook fan pages, google+ and Pinterest
- Deputy Manager Wiberg the agency
WIBERG GmbHCommunications
Sep. 2011 - May. 2012Salzburg, Austria- Planning and execution of all media activities concerning the target group gastronomy (adverts, print-materials) in Austria, Germany and Switzerland
- Responsible for implementing and maintaining an new food recipe data base based on the content management system of the website (Typo3)
WIBERG GmbHInternship - Product Management Gastronomy
Jan. 2011 - Aug. 2011Salzburg, AustriaProduct Manager support including organization of photo shootings, market research, data collection for product labels and preparation of sales force presentations
Red Bull, Hangar-7Headwaiter
Dec. 2007 - Sep. 2008Salzburg, Austria- Responsible for all areas of the food and drinks service - Advising the guests with respect to food and wine choices - Extensive knowledge of exotic foods and a selection of over 400 wines
- In charge of the dinner service - Leadership of small teams up to 10 people
Seabourn Cruise LineWaiter
May. 2007 - Aug. 2007Offshore- Waiter in both restaurants of the cruise ship including fine and casual dining - Responsible for room service
Broadway BrasserieRestaurant Manager
May. 2006 - Mar. 2007Broadway, UK- Supervision of a small restaurant team
- Responsible for beverage stock control and ordering
- Food and beverage pricing - Staff scheduling and coordination
- Customer service
Lords of the Manor HotelHeadwaiter
Jun. 2005 - Apr. 2006Stow on the Wold, UK- Managed a team of eight waiters
- Beverage stock control and ordering
- Staff scheduling and coordination
- Customer Service
The Cotswold House Hotel & SpaChef de rang
Mar. 2005 - May. 2005Chipping Campden, UKCustomer service and food and drinks service
Gasthaus PerzyRestaurant Manager
Apr. 2004 - Oct. 2004Haugschlag, Austria- Customer service and food and drinks service - Supervising a small team of 6 personnel - Stock control of food and beverages
Yohm (Restaurant)Waiter
Nov. 2003 - Mar. 2004Vienna, AustriaCustomer service and food and drinks service
Gasthaus PerzyRestaurant Manager
Apr. 2003 - Oct. 2003Haugschlag, Austria- Customer service and food and drinks service - Supervising a small team of 6 personnel - Stock control of food and beverages
- P&L responsibility
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