Coca-Cola HBCMarketing Supervisor
Jan. 2011 - Jun. 2017Kazan, Tatarstan, Russia* Led trade marketing in a region of 5.7M+ people, managing a commerce team of 300+, with up
to 10 direct reports.
* Project leadership: Summer Universiade 2013, 16th FINA World Championship 2015,
Confederation Cup 2017 Achievements - Value market share (%% during the period of holding the position): Core + 8% / Juice + 17% / Water + 2%/ Energy + 6% / Tea + 35%
- Successful product launches: (sales in the year of launch, % vs BP): CC Zero +23,4%, Fanta Citrus +33.5%, Sprite Cucumber +108,7%, Pulpy Orange / Grapefruit / Tropic +40.5% / +26.5% / +6.6% Burn Apple Kiwi +8.9, Monster Energy +17,8%
- Branded equipment coverage: + 29% (49 to 78%)
- Mix of small packages: In MT + 2% (17,7 to 19,5%) /In TT + 6% (20,1 to 25,7%) Developed strategies
- RGM: Transactions > Volume, OBPPC, CDE & activations | Mix management | Promo efficiency Consistency in brand (Coke & Juice) & channel (MT & IC) strategies, category development &
insights by channels
- Channel development: boosting distribution and active accounts - Team effectiveness: talent development, organizational efficiency, loyalty and engagement