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Work Background
Director of Strategy
Evident Integrated Marketing & PRDirector of Strategy
Jun. 2024Manila, National Capital Region, Philippines- Conducted market, audience, and product research and analyzed data to develop insight-led campaign strategies for pitches to prospective and existing clients - Served as the primary owner of strategic briefs from inception to completion, collaborating with account managers to provide the creative team with a clearly defined, insightful brief to foster big ideas and inspire innovative work - Led Evident’s internal marketing efforts, focused on content marketing via the monthly newsletter, LinkedIn, Facebook, and Instagram
Community Member
GOLD Comedy, Inc.Community Member
May. 2024 - Jun. 2025Manila, National Capital Region, PhilippinesGOLD Comedy is the comedy school, professional community, and content studio where women + non-binary folks grow their comedy careers and creative side hustles, build powerful networks, and make funny stuff.
Content Writer
Third Wall CreativeContent Writer
Jun. 2023 - Oct. 2023
Associate Director
EdelmanAssociate Director
Feb. 2022 - Aug. 2022Hong Kong SAR- Launched Rebound Plastic Exchange (trading platform for recycled plastic) globally - Connected a global account team (spanning our Hong Kong, India, Singapore, Indonesia, and US offices) focused on earned media, digital marketing and social media content, including: -- Branding: Narrative, messaging, visual identity -- Website launch -- Social media management and content creation -- Global PR - Other key content-focused accounts included Microsoft Asia and Marriott’s properties across Greater China and the APAC region
Event Planner
Shoryuken EventsEvent Planner
Jun. 2021 - Jun. 2023- Curated and managed pop-up dinners and immersive cultural experiences inspired by Filipino "boodle fight" meals in 2021 and 2022 - Producer and host of Pitch Slap, a monthly comedy PowerPoint presentation competition where six presenters pitch ideas inspired by topics such as "Alternative Fairytale Endings" and "The Holiday We Need to Cancel" for 10 minutes on stage, and winners are determined by audience vote - Organizer and co-host of Sex Ed Trivia Night, a quarterly pub quiz covering textbook knowledge, current events and pop culture championing sex education and safe sex - Co-host for annual, audience participation-style drag Bingo Nights
Founder
BiS All-Femme ComedyFounder
Mar. 2021Hong Kong SAR- Founded Hong Kong's first all-female stand-up comedy troupe - Sold out 30 consecutive shows - Won 6 trophies at the Comedy.HK 2021 Awards - Nominated for Tatler's 2022 Front & Female Awards for my efforts toawrds D&I in Hong Kong's comedy scene - Doubled the number of paid femme comedians in Hong Kong's English-speaking comedy scene - Expanded to Manila, Philippines in 2024 - Established Manila's first, all-femme and queer open mic comedy night - Expanded to the UK (Manchester and London) in 2025
Account Director
Weber ShandwickAccount Director
Nov. 2020 - Jan. 2021Hong Kong SAR- Oversaw content production for MSD Asia Pacific, including: -- Social media content -- Regional PR -- Internal comms -- Regional campaigns -- Issues and crisis comms -- Executive comms -- Sales enablement - Produced and delivered virtual media events for Gilead
Senior Account Director
TVC GroupSenior Account Director
Jul. 2019 - May. 2020Hong Kong- Established and grew business in the APAC market - Brought in over US $700,000 worth of revenue for Asia in FY19/20 via key accounts - Key clients included Singapore Airlines, HP, HSBC, Huawei, ANZ and Toray Industries - Partnered with regional sales team on business development initiatives - Collaborated with The Economist Intelligence Unit to promote research reports and (E)BrandConnect to produce multimedia branded content - Podcast for Singapore Airlines won Features, Branded Series at the 2020 Communicator Awards - Mini documentary for Toray Industries won three awards for Branded Entertainment (Documentary, Videography & Cinematography and Directing) at the 2020 Communicator Awards
Freelance content strategist/producer
FreelanceFreelance content strategist/producer
Jan. 2019 - Jul. 2019
Senior Consultant, Content
Text100Senior Consultant, Content
Dec. 2016 - Dec. 2018Hong Kong- Advised clients on content strategy and managed content marketing teams - My accounts helped contribute nearly 19% of Hong Kong office’s revenue from 2017-2018 - Key clients included FedEx, Alibaba Cloud, Prudential, BNP Paribas, SAP, China Telecom Global, VMware, Infiniti, Octopus, RS Components and Xunlei - Shortlisted for Content Marketing Agency of the Year at Marketing Magazine’s Agency of the Year Awards 2018

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