Trade & Brand Marketing Lead | FMCG | up to +35% Market Share
Marketing leader with 10+ years of experience growing product categories, launching new brands and increasing profitability across FMCG, horeca, and health sectors. Proven results in growing market share up to +35%, achieving ROI of 149% on medical product launch and leading highprofile event activations (Universiade, FINA, FIFA). Known for turning complexity into structure, aligning cross-functional teams up to 500 people, managing marketing budget up to 500K$ and
driving measurable commercial outcomes.More...