Spectrum Brands, IncVice President, Digital Consumer Experience
Oct. 2016 - Dec. 2023Madison, Wisconsin, United StatesLed internal creative agency to produce all digital content for all Spectrum’s brands and products used on proprietary sites, partners including Amazon, Walmart, and Chewy, and social partners including Meta (Facebook & Instagram), YouTube, TikTok, and Twitter. • Integral member of team challenged to develop and launch internal enabling functions structure for Digital Marketing, eCommerce, Research & Analytics, and Sales Operations.
• Provided subject matter expertise for creative and messaging strategy, campaign planning, and content publishing.
• Managed five direct reports and 60 team members across Design, Photo, Video, Animation, 3D, Virtual Reality, and Copy.
• Completed 1500+ projects per year; Produced 30K+ assets each year.
• Drove $10M in annual agency avoidance value that each business unit could then invest in paid media