Pythia, Inc., Netclix.ioPresident & CEO
Jan. 2000The Pythia, Inc. companies specialize in maximizing revenues via the optimization of integrating traditional advertising channels with emerging marketing practices, which, of course, in this day & age means online. We love the online marketing game because the rules are constantly changing & one must not only have the requisite technical savvy but also a certain "je ne sais quoi"—an intuitive wand pointing to where the gold is buried. As such, the Pythia Inc. companies provide, vet and manage brand initiatives, supplier and agency products and services to maximize ROI, produce superior collateral with cohesive and consistent messaging, help management gain clear qualitative and quantitative insights, and forge connections betwixt traditional and online marketing solutions for both tech-savvy & want-to-be-tech-savvy world-class brands. One of our guiding principles is this Japanese proverb: "Who must do the hard things? He who can". We master professional disciplines which—whilst they are the most arduous to learn well—are also the most needed. In our opinion, the requisite marketing objectives in our global marketplace are a) the ability to be easily found by customers online & b) the facility to complete transactions with trust, veracity, speed & convenience. We marvel at how easy it is to say or write objectives which require an extraordinary set of skills and teamwork to accomplish: of course, the rewards lie in the obstacles we overcome in each project, the art & science we wield to solve inherent challenges & the ensuing partnerships with clients who value our staying up at night so they don't have to. Along with smart work (& hard when necessary) it is so much FUN to have clients who become friends & together we do well & grow & succeed regardless of the zeitgeist hurdles.
