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Work Background
Solas Growth ConsultingFounder
May. 2020Austin, Texas, United StatesThe mission of Solas is to provide strategy and foundation for businesses to achieve their growth goals. Services include:
- Growth Marketing Strategy
- Content Marketing Strategy
- SEO/SEM/Google Ads
- Web & Graphic Design
- Whitelabeling for agencies If you or anyone in your network are looking to improve your strategy for growing your business online, let’s connect!
BroadlumeProject Manager
Mar. 2020 - Apr. 2020New York City Metropolitan AreaManaging the Product Roadmap, aid communication across departments and various stakeholders, and building out the infrastructure to support the broader product strategy for the company.
BroadlumeEnterprise Strategist
Aug. 2019 - Mar. 2020Greater New York City AreaMember of the Strategy Team, managing various projects for FloorForce and FlooringStores
WordStreamSenior Paid Search Consultant
May. 2016 - Aug. 2019Greater Boston Area- Conducted a consultative sales process involving in depth Google and Facebook audits for advertisers and agencies. - Member of a cross functional team to help product managers strategize new features for agencies, conduct competitive research, and relay feedback from prospects.
InsightSquaredSales Performance Analytics Consultant
Oct. 2015 - Apr. 2016Greater Boston AreaI helped business leaders responsible for revenue growth to use the sales performance data their companies collect to identify patterns that allow them to steer the business proactively and course correct when off track. Together, we sought to: - create accurate sales forecasts: know real-time where you're "going to land"
- shorten sales cycle
- increase win rates & ASP
- effectively manage pipeline, focusing rep efforts on the right clients.
HubSpotInbound Marketing Specialist
Sep. 2014 - Sep. 2015Greater Boston Area• Conducted a consultative SaaS sales process, selling marketing automation software to SMBs in upstate New York
• Administered customized inbound marketing qualification assessments and highly technical software demos and built out proof of concept trials using a prospect’s marketing data
• Achieved remarkably high levels of prospecting activity and a robust pipeline of opportunities, contributing to $300K+ ARR in new closed-won business while on ramp.
• Managed a business development representative who helped pre-qualify prospects
• Mentored and coached new hires on my team onboarding in the HubSpot sales training program
Boston Globe MediaAccount Executive - Real Estate
Oct. 2013 - Sep. 2014Greater Boston Area• Prospect, retain and grow revenue from Boston-area real estate developers and brokerages • Utilize a diverse menu of print and digital media platforms (Boston Globe, Boston.com, BostonGlobe.com, Boston Globe Magazine, Design New England Magazine) to identify advertising solutions targeted for activation throughout the New England market
• Specialize in managing a large book of evergreen accounts with digital listing packages on Boston.com: analyze the inventory of active listings on the market, identify up-sell opportunities and consult brokers on ways they can best leverage our audience and search platform to maximize their level of lead-generation
Improper BostonianAccount Executive
Aug. 2012 - Oct. 2013Boston, MA• Without previous sales training, drove the most number of new accounts on an experienced sales team, accounting for $400k+ in new revenue in 2013
• Promoted from inside to outside sales after 3 months of proven ability to exceed quotas
• Specialized in generating new revenue opportunities, consulting with both direct accounts and media buyers from a diverse range of lifestyle verticals (A&E, retail, hospitality, real estate)
• Utilized a menu of media platforms (print, online, social media, events) and leveraged the local brand authority to activate advertising partnerships targeted for our niche audience in metro Boston
• Assisted the publisher with various business development initiatives: generated Scarborough Research reports to analyze our readership and competitive position in the market, assisted the development of the media kit, identified a successful strategy for increasing sales and local influence in the arts/entertainment vertical
WDOM Providence College RadioGeneral Manager
May. 2011 - May. 2012Providence, RI• Managed the general operations of a completely student run public college radio station
• Worked alongside the college's general counsel and a media auditing consultant to update all public and legal files, assuring compliance with FCC federally mandated regulations
• Established and aided the growth of an underwriting/fundraising campaign, drafting the language for legal paperwork and promotional materials, and educating students on correct selling practices
• After serving as Promotions Director (2009-11), WDOM achieved a first-ever national ranking: #11 Best College Radio Station, Princeton Review
Boston CelticsMedia Services and Public Relations Intern
May. 2011 - Aug. 2011Boston, MA• Responsible with daily media related tasks for a NBA franchise and organization: daily news clippings, statistical analysis, drafting news releases and advisories
• Assisted management of media, athletes and fans during press conferences and sponsored corporate and community events
Providence College AthleticsSports Information and Media Relations Intern
Sep. 2008 - May. 2012Providence, RI• Assisted with media related tasks for a division I college athletic program: proofread media guides and press releases; setup and management at sponsored events; managed press list at men's basketball and hockey games; recorded, analyzed and disseminated statistics and general media information about all teams and athletes
• Published graphic design work for media guides, advertising and promotional pieces
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