Improper BostonianAccount Executive
Aug. 2012 - Oct. 2013Boston, MA• Without previous sales training, drove the most number of new accounts on an experienced sales team, accounting for $400k+ in new revenue in 2013
• Promoted from inside to outside sales after 3 months of proven ability to exceed quotas
• Specialized in generating new revenue opportunities, consulting with both direct accounts and media buyers from a diverse range of lifestyle verticals (A&E, retail, hospitality, real estate)
• Utilized a menu of media platforms (print, online, social media, events) and leveraged the local brand authority to activate advertising partnerships targeted for our niche audience in metro Boston
• Assisted the publisher with various business development initiatives: generated Scarborough Research reports to analyze our readership and competitive position in the market, assisted the development of the media kit, identified a successful strategy for increasing sales and local influence in the arts/entertainment vertical