Michelle Vitrano

Founder & CEO | Fractional COO | Legal Operations & Negotiation Strategy @Highmark Executive Solutions

Executive CoachEngagement ManagerLegal SupportFinanceConsulting⚖️ LegalBusiness OwnerStartup Founder

I am the Founder and CEO of Highmark Executive Solutions, where I partner with law firms and service-based organizations to improve operations, accelerate outcomes, and drive measurable results. With over 25 years of experience across insurance claims, litigation, and legal operations, I bring a unique perspective from both the defense and plaintiff side. I spent the majority of my career at GEICO, where I led large-scale litigation and claims teams across multiple states, managed multimillion-dollar budgets, and consistently delivered top performance results and significant improvements in team productivity and engagement. Most recently, as Director of Legal Services for a high-volume personal injury firm, I built and led a negotiation department that generated $9.4M in settlements in under six months while reducing case cycle times and increasing overall recovery. Today, I work with firms in a fractional COO and consulting capacity, focusing on operational strategy, case flow optimization, KPI development, and negotiation frameworks that align with how carriers evaluate risk. My approach helps organizations move cases faster, improve outcomes, and create more consistent, scalable performance.

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Work Background

Chief Executive Officer

Highmark Executive SolutionsChief Executive Officer

Director of Legal Services

The Joel Bieber FirmDirector of Legal Services

Aug. 2024 - Aug. 2025Richmond, Virginia, United States• Led the negotiation strategy for a high-volume personal injury law firm, enhancing case outcomes and efficiency. • Built and managed a dedicated negotiation team, streamlining workflows and implementing effective case strategies. • Collaborated with attorneys to improve communication and case preparation, resulting in higher and quicker settlement resolutions.

Litigation Manager

GEICOLitigation Manager

Dec. 1999 - Aug. 2024Virginia Beach, VirginiaComplex Claims & Litigation Manager Managed high-exposure litigation claims across multiple jurisdictions, ensuring effective resolution strategies, compliance, and operational excellence. Claims Management: Oversaw litigation claims from inception to resolution for VA, NC, TN, AR, and MS, including reviewing, investigating, and evaluating liability and exposure. Litigation Oversight: Directed and coordinated external legal counsel, aligning litigation strategies with company objectives to drive cost-effective and timely resolutions. Risk Assessment: Conducted risk analyses to identify potential liabilities and developed proactive strategies to mitigate risks. Reporting: Prepared and delivered detailed reports on claim status, trends, and outcomes to senior leadership, offering insights and process improvement recommendations. Compliance: Ensured all claims handling practices adhered to legal requirements, company policies, and industry standards. Team Leadership: Trained, guided, and supported claims staff, fostering a collaborative, high-performance culture.

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