LPKSenior Director, Implementation Strategy
Oct. 2003 - Oct. 2011Cincinnati, OhioDuring my tenure at LPK, I was responsible for the execution and direction of implementation of new concepts and established designs for brands assigned. The core focus of my role at LPK was brand equities and ensuring holistic design across multiple platforms and media. Client base included Procter & Gamble, Novartis Pharmaceutical, Kraft, and Owens Corning with a four-year assignment leading to the execution of design adaptation and production for Beam Inc. Responsibilities included but not limited to the following: • Design adaptation and execution of concepts across all media platforms
• Client service liaison for LPK, clients and all downstream suppliers
• Maintain a complete and thorough knowledge of technical printing information including, printing processes and digital specifications for each client/brand
• Manager of production staff assigned to me/brand team
• Company wide instructor for conventional and digital printing education
• Development of new policies and procedures in conjunction with senior management while enforcing and maintaining compliance of all working procedures and policies
• Select and direct outside vendors including printers, separators, service bureaus and freelance artists
• Developed, executed and installed internal/external trade-show exhibits for P&G and other clients that were based on brand initiatives, strategies and visions • Volunteer event planner/coordinator for LPK corporate and client sponsored events