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Work Background
FOREST & SHOREMarketing and Social Media Manager
Mar. 2024Social media management and strategy
Content calendar planning and management Marketing strategy and planning
Content creation and planning
Influencer marketing
Affiliate marketing
Instagram, TikTok, TikTok Shop
PR
Branding
Paid and organic social media management
Reporting, analytics and data insights on weekly, monthly and annual basis
Team management
CRM prospect monitoring
Marketing trends and social media trends (Tiktok and Instagram in particular)
Cross-team collaboration
Sea and Stone JewelleryOwner
Nov. 2020Business owner of a e-commerce based jewellery brand, specialising in gemstone jewellery, with silver and gold ranges. Managing all day to day, including Shopify website build and management, buying, to marketing, distribution and everything in-between.
University of East AngliaMarketing Officer
Sep. 2019 - Mar. 2024Norwich, United KingdomPlanning and managing multi-audience strategy and campaign work, ensuring integrated strategy across departments and campaign delivery to various target audiences. Includes social media management, content creation, CRM strategy scoping and delivery roll out, website management and optimisation using a CMS (content management system), includes SEO. Includes both online and offline solutions and roll out. Copywriting and creative consideration experience, understanding brand guidelines and tone of voice, working with various cross-departmental stakeholders to ensure aligning with wider business needs. Line management and finance management experience
bigdog AgencyAccount Manager
Aug. 2018 - Aug. 2019Norwich, United KingdomManaging integrated marketing campaigns for UK & Global clients: Pret A Manger, Mazda Motors UK, DFS PLC and Aviva. Required to work in London 2 days a week minimum. Strong client relations skills. Planning, scoping, executing and managing projects from concepts through to delivery, multi-channel strategy: online and offline. These channels include print (direct mail, POS, printed collateral, hoarding etc.); website build and management through a content management system, microsite build, social media, digital online banners, eCRM strategy, creative and build. Confident in financial management of projects; estimating, billing and forecasting, budget management.
bigdog AgencyAccount Executive
Jan. 2017 - Aug. 2018Norwich, United KingdomWorking with clients: Aviva PLC, Mazda Motors Uk, Pret A Manger
Countrywide Park HomesMarketing Executive
Nov. 2016 - Jan. 2017Managed content and marketing for various parks across the nation, working with stakeholders based on-site. Includes social media management and content creation, including strategy, planning and execution.
Hollister Co.Assistant Manager
Jun. 2015 - Nov. 2016Norwich• Passion for the Brand • Customer Focus • Multi-tasking • Problem Solving • Asset Protection • Attention to Detail
• Adaptability/Flexibility
• Pushing Sales
• Management Skills
• Planning and Organizing
• Improving Business
• Human Resources
• Fashion and Trend Knowledge Essentially the role involves running a multi-million dollar business. From making vital business decisions in order to improve business metrics, to HR responsibilities such as staffing, recruiting and conducting interviews. The ability to be reliable, communicate, multitask and problem solve are key to the position. Key decisions are made on the visual merchandising of the store, and ensuring the work force receive a high level of training and development, staffing the store according to budgets and analysing business trends.
EnactusFundraising Officer
Sep. 2014 - May. 2015Nottingham Trent UniversityFundraising Officer for Enactus at Nottingham Trent University; a student run enterprise who use the power of entrepreneurial action to 'transform lives and shape a better sustainable world.' My responsibilities included:
- Leading a team of event co-ordinators
- Planning and execution of monthly events in order to raise funds for community projects
- Communication with various other organisations - Leading team meetings
- Raised over £800 in 7 months through fundraising events
Nottingham Trent UniversityStudent Champion
Sep. 2014 - May. 2015Nottingham, United KingdomI was a Student Champion for the Employability Mentoring Scheme- where my role was to: - Offer drop-in sessions for other students to discuss any issues they may be having on the programme
- Talk to student’s about their experience of the programme, give advice and tips, point out pitfalls
- Generate discussion in the LinkedIn group and Learning Room Discussion Group - Send information to course reps about important dates for sign up
- Assist in celebration events
The Co-operative GroupHealthcare Assistant
Jun. 2014 - Jun. 2015My responsibilities included:
- Providing a high standard of customer service
- Offering healthcare advice when required
- Supporting colleagues with in-branch tasks
- Stock taking/ordering
- Updating the shop floor according to planograms
- Date checking - Cashing up and weekly cash pick ups
Affinity New MediaIntern
Jun. 2014 - Aug. 2014Norwich, United KingdomMy responsibilities included:
- Gathering information on the company itself (Finances, HR etc.)
- Research on competitors - Research on marketing industry
- Creating a library of question and answers for 'Pre-Qualifying Questionnaires'
- Gathering potential client details
- Shadowing departments (Sales, Digital Marketing)
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