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Work Background
TIAG®Communications Director
Mar. 2020Reston, Virginia, United StatesLead overall communications strategy and create product and service-specific plans that focus on driving deeper engagement, connection, and awareness around the brand and culture. Here's how: Unpack analytics and translate into marketing insights that paint a data-driven picture of what dynamics impact user, visitor, and customer behavior across TIAG’s entire digital footprint. Integrate marketing trends, strategies, and best practices internally and externally to best share TIAG’s mission and story to customers, prospects, and employees. Identify opportunities to optimize and maximize conversion rates, distribution channels, and engagement. Support customers in developing, executing, and maintaining comprehensive technical and non-technical SEO strategies
Mount Mary UniversityAdjunct Professor Of Business
Aug. 2018Milwaukee, Wisconsin, United StatesDevelop and teach courses on marketing, advertising, and entrepreneurship.
WinBiz ProposalsMarketing Director
Apr. 2017 - Jan. 2019Mission: generate leads and increase sales. Objective: use market research, pricing, product marketing, communications, advertising, and public relation tactics to deepen existing relationships and build new ones. Secret sauce: stay immersed in innovative trends and approaches to leverage new ways of developing and delivering messaging and content across mobile platforms, social media, and SEO.
La Belle CreativeFounder + CEO
Jun. 2014La Belle Creative integrates, aligns, and personalizes marketing and communication strategies for our clients across all funnels. We are nationally recognized SEO, Google analytics + advertising, and content strategy + development experts.
U.S. BankVP Marketing, Communications and Sales Support
Apr. 2008 - May. 2014Led marketing and communications department for U.S. Bank’s $450 billion Institutional Trust and Custody division. Responsible for promoting and creating awareness around the division’s brand and advancing position within market.
U.S. BANCORP FUND SERVICES, LIMITEDAssistant Vice President Communications
Apr. 2008 - Jun. 2011Milwaukee, WIOversaw communications for U.S. Bancorp Fund Services, including influencing decision makers and stakeholders to positively impact revenue generation through proposal, presentation, and external communication planning, execution, and management.
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