PokerStars.comSenior Social Media & Community Manager
Apr. 2010 - Apr. 2012London, United KingdomThis job entailed managing all Social Media efforts globally, for all of the 38 regions – managing the Central team and each individual Community and Regional/Country Manager and their community efforts. Key responsibilities included:
- Strategic engagement, content planning, marketing and Social Media Management for all the 38 regions that PokerStars operated within - including North America, Latin America, Europe, UK, Asia, Balkans, Baltics, Russia and Australasia.
- Travelling to these regions to help with their social/marketing campaigns.
- Planning & execution of promotional videos - professionally directed, filmed and produced, to be distributed online.
- Weekly/monthly departmental and regional statistic reporting based on acquisition, retention, engagement.
- Working very closely with SEO & PPC to deliver targets.
- Working very closely with Mobile and Product teams to deliver the successful launch of the mobile app and the launch of the redesign of the poker client.
- Execution of a global poker quiz promotion for the World Championship of Online Poker (WCOOP) using survey software via Twitter and Facebook - 50,000 entries.
- Project Management and co-ordination of every member and liaising with every department for all promotional activity.
- Project planning, co-ordination and execution of a Twitter Wall which was displayed at the European Poker Tour (London). A 15 x 10 foot festival-style screen was situated at one end of the poker room - players', onlookers’ and fans’ (moderated) tweets were displayed. Generated 10,000 tweets.
- Organising and running live poker events at UK casinos for our poker pros, staff, our community and clients; most recently as part of the European Poker Tour (London) 2011.
- Responsible for the creation of all the Social/Community PokerStars domains on Facebook, Twitter, Google+, Vkontakte, Hives, Sonico and more.
- Responsible for the budget and planning of the monthly social activities for all our 470 London staff members.