Serena is a seasoned storyteller, writer, and creative strategist who has spent more than two decades crafting narratives that connect, inspire, and influence. With over two decades of writing experience across fiction, non-fiction, and journalism, she has authored multiple books spanning genres from psychology to personal development.
Alongside her work as a published author, Serena has held senior leadership roles in communications, including as a Senior Communications Manager across key government departments. Her expertise in shaping messaging for large, high-stakes audiences translates into her previous work as a Social Media Director, where she helps brands and creators tell their stories with impact, authenticity, and precision.
Passionate about the power of words to change minds and open hearts, Serena's career bridges the worlds of public service, creative entrepreneurship, and digital media. Whether she’s leading a campaign, building an audience, or writing her next novel, her work is driven by a core belief: storytelling isn’t just communication - it’s how we shape the future.More...
Lorena Torregrosa
Chief Operations Officer (COO)@JNS Gaming Ltd
Verified
With over 14 years of leadership experience within the iGaming sector, I am eager to bring my expertise in budgeting, customer-centric strategy, operational excellence, and team leadership to your organization.
During these years in the iGaming Industry, I progressively advanced through various leadership roles. Starting as a CRM Manager, I have taken on increasing responsibilities, holding positions such as Head of CRM, Head of Casino, Managing Director, Business Development Director, and Chief Operations Officer.
As Chief Operations Officer at JNS Gaming, I led all operational functions for an international online casino brand targeting markets such as Japan, Brazil & LatAm, Canada, and ROW. My responsibilities included establishing operational excellence, developing customer-centric processes, and ensuring seamless interactions across multiple languages and time zones. I oversaw the full operation, including licensing, Compliance and RG, budgeting, payments, risk & fraud, customer support, CRM, and Casino management.
Being responsible for an iGaming operation also involves defining and implementing company policies and procedures. I was accountable for establishing and overseeing key operational policies, including Terms & Conditions, Bonus Policy, AML Policy, and Customer Support processes. This included developing and enforcing procedures for handling complaints, detecting underage players, preventing duplicate accounts, and ensuring regulatory compliance, all while maintaining a seamless and customer-centric experience.
Working as a COO and Managing Director provided me with extensive experience in budgeting and financial management. As the key person responsible for a license or operation, I was tasked with creating the budget and P&L from scratch. This involved not only incorporating essential iGaming KPIs and licensing fees but also accounting for all operating expenses and financial metrics, ultimately calculating the company’s net profit after applying corporate income tax. This expertiseMore...
Symeon Eleftheriadis
Digital Project Manager
Verified
Symeon Eleftheriadis, as a Digital Project Manager, is responsible for the successful implementation and execution of various digital projects. He oversees the planning, scheduling, and allocating resources, ensuring that projects are completed on time and within budget. He collaborates with cross-functional teams, including developers, designers, and marketers, to deliver high-quality digital solutions. Eleftheriadis also plays a pivotal role in risk management, identifying and proactively addressing potential issues to prevent project delays. His strong technical skills and leadership abilities are key to driving the project's success and achieving the company's digital objectives.More...
David Vernon
Identity and access Management Specialist
Verified
Yes I know about IAM - Right People Accessing the Right Things at the Right Time, but I like to take risks, build things that lots of people use, and travel. I've worked with Booking.com, SUSE.com and NAB.com.au and loads of other forward-thinking organisations.More...
Paul Murphy
Commercial Director@Betsson Group
Verified
Paul Murphy is a seasoned executive with an extensive background in the gaming industry. As the Commercial Director at Betsson Group, a leading provider of online gaming products, he is responsible for driving commercial strategies and overseeing business operations. Paul's expertise lies in areas such as strategic planning, business development, and marketing strategy, allowing him to contribute significantly to Betsson Group's success. Prior to joining Betsson, Paul held various leadership roles in renowned gaming companies where he honed his skills in project management and team leadership. His strong understanding of the gaming market, coupled with his ability to drive growth, makes him an integral part of the Betsson Group.More...