25+ years of consulting for major corporations on Culture, Employee Experience, and everything to do with Employer Branding and Marketing.
I help organizations determine their comms strategies for internal and potential colleagues - drafting your EVP, Purpose, Values and Comms - helping your leaders clarify the message, as well as understand the importance of having one.
Conducting interviews and workshops, or analyzing existing data, I produce narratives, brand frameworks and project plans that help get your comms moving, helping to work across teams that don't always work together on projects that can seem daunting, to unlock your business potential.
From reviews, to advice, to training or being an extension of your team - I am used to working with multi-nationals and helping multiple stakeholders.More...
Mike Perry
Head of Digital Strategy@ThirtyThree
Verified
ThirtyThree has been making significant strides in digital strategy, focusing on innovative approaches to enhance brand visibility and candidate engagement. Challenges include keeping up with rapidly changing digital trends and ensuring data security. Moving forward, we plan to enhance our digital platforms for better user experience, invest in staff training for new technologies, and strengthen our data protection measures.More...
Serena Haywood
Communications Manager
Verified
Serena is a seasoned storyteller, writer, and creative strategist who has spent more than two decades crafting narratives that connect, inspire, and influence. With over two decades of writing experience across fiction, non-fiction, and journalism, she has authored multiple books spanning genres from psychology to personal development.
Alongside her work as a published author, Serena has held senior leadership roles in communications, including as a Senior Communications Manager across key government departments. Her expertise in shaping messaging for large, high-stakes audiences translates into her previous work as a Social Media Director, where she helps brands and creators tell their stories with impact, authenticity, and precision.
Passionate about the power of words to change minds and open hearts, Serena's career bridges the worlds of public service, creative entrepreneurship, and digital media. Whether she’s leading a campaign, building an audience, or writing her next novel, her work is driven by a core belief: storytelling isn’t just communication - it’s how we shape the future.More...