Serena is a seasoned storyteller, writer, and creative strategist who has spent more than two decades crafting narratives that connect, inspire, and influence. With over two decades of writing experience across fiction, non-fiction, and journalism, she has authored multiple books spanning genres from psychology to personal development.
Alongside her work as a published author, Serena has held senior leadership roles in communications, including as a Senior Communications Manager across key government departments. Her expertise in shaping messaging for large, high-stakes audiences translates into her previous work as a Social Media Director, where she helps brands and creators tell their stories with impact, authenticity, and precision.
Passionate about the power of words to change minds and open hearts, Serena's career bridges the worlds of public service, creative entrepreneurship, and digital media. Whether she’s leading a campaign, building an audience, or writing her next novel, her work is driven by a core belief: storytelling isn’t just communication - it’s how we shape the future.More...