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Work Background
Omega Institute for Holistic StudiesStrategy and Digital Marketing Director
Jan. 2023Rhinebeck Responsible for the strategic direction, implementation, and management of key digital marketing channels, systems and processes, and data and analytics with the goal of advancing the Omega mission through growing the Omega audience and creating greater day-to-day digital efficiencies and effectiveness to ensure seamless internal and participant experiences.
Omega Institute for Holistic StudiesDirector of Digital Marketing
Feb. 2021 - Dec. 2022● Responsible for all acquisition and retention channels including SEO, SEM/PPC, email, organic, affiliate, retargeting, display, print, and radio advertising. ● Lead development and execution of email marketing/CRM strategy.
● Creating data collection and analysis processes in order to build reporting dashboards to enable cross-functional information flow for data-driven decision making.
Omega Institute for Holistic StudiesAssistant Director of Digital Marketing
Feb. 2020 - Jan. 2021Rhinebeck, New York, United States
Omega Institute for Holistic StudiesManaging Editor
Jul. 2019 - Mar. 2020Rhinebeck, NY● Responsible for project managing all marketing materials including the annual summer catalog (six month project). ● Key contributor for the planning and implementation of marketing and content creation strategies, projects, content production, and brand development.
● Wrote, edited, and proofread content for print and digital resources, including Omega’s course catalogs and brochures, website, e-communications, fliers, postcards, advertisements, correspondence, articles, and slideshows on an ongoing basis.
Open Road Integrated Media Inc.VP, Audience Acquisition and Monetization/Interim Head of Project Management (Product)
Jan. 2018 - Jun. 2019Greater New York City Area● Responsible for non-paid subscriber (email) acquisition partnerships for Early Bird Books, a daily discount email newsletter.
● Worked directly with the Head of Technology, data, UX/design, content and marketing teams on all product initiatives.
● Managed projects from user need state identification, MVP and KPI definition, design, development, and launch.
● Created product requirements, user stories (JIRA), opportunity assessments, feature prioritization and business justification for initiatives.
● Managed backlog. Receive, analyze and prioritize all issues, requests and bugs.
● Managed relationship with ESP (Sailthru) with the goal of maximizing use of the platform’s features to increase system and process efficiencies to grow and retain subscribers and maximize sales.
BBC StudiosDirector of Marketing, OTT/SVOD - BritBox
Dec. 2016 - Oct. 2017New York, NY● Brought on to lead marketing function through launch of service (March 2017). Managed creation and deployment of communications, advertising and promotional materials including video assets. ● Grew audience (subscribers) through PPC, email marketing, co-promotional partnerships and affiliate marketing.
Waggle Ventures IncProduct Development and Audience Acquisition Consultant
May. 2016 - Nov. 2016Greater New York City AreaCreated and launched email and audience acquisition programs/strategies for a new platform for pets and animal lovers created by Broadway Video Ventures, the investment vehicle and digital media arm of Broadway Video, the company that produces SNL, The Tonight Show with Jimmy Fallon, Portlandia, among others.
Clean Plates OmnimediaVice President, Marketing
Sep. 2013 - Sep. 2015New York, NY● Redesigned core email product; launched 3 new editions; grew email list from <20k to >600k in one year. ● Product managed mobile app, including design, process-flow and usability. Restructured database. ● Directed social media strategy and growth. ● Directed production of printed restaurant guides for New York and Los Angeles. ● Wrote all marketing plans/projections; met or surpassed all KPIs for investors.
Artspace MarketplaceDirector, Member and Customer Acquisition
Jul. 2011 - Jun. 2013New York, New York● Grew membership list 327% in six months through SEM and partnership marketing.
● Managed Google Adwords program (#1 program for member-to-customer conversion).
● Created business data intelligence for board and investor presentations, including cohort and LTV analysis. $8.2M Series B acquired in February 2013.
Refinery29, Inc.Subscriber Acquisition/Management/Marketing Consultant
Feb. 2011 - Jul. 2011Greater New York City Area● In collaboration with co-founders, CFO and BDMI (Bertelsmann Digital Media Investments) created marketing and subscriber projections section of financials for company’s Series A. $4.5M acquired in July 2011.
● Wrote marketing department plan, including budgets and staffing. Mentored Director of Marketing.
PureWowDirector of Marketing
Jan. 2010 - Jan. 2011Greater New York City Area● Employee #1
● Responsible for all product development and audience acquisition.
Tasting TableDirector of Marketing
Jan. 2009 - Sep. 2010Greater New York City Area● #4 on start-up team. ● Responsible for all subscriber acquisition, including paid and partnership programs. ● Developed promotion deals with Whole Foods and Williams-Sonoma, among others.
Institutional InvestorDirector of Marketing, Magazine Group
Jan. 2008 - Dec. 2009New York, NYCollaborated with the sales staffs in the Americas, EMEA and Asia to produce materials and programs to close sales, including primary and syndicated research (subscriber, market, competition), media kits, presentations and RFPs. Oversaw public relations, advertising (print and online), trade shows and special events. During tenure sales increased 17% Y/Y.
Heyman Investment AssociatesResearch Analyst
Jan. 2005 - Dec. 2008New York, NYResearched and analyzed industry sectors/companies/deals for the investment entity of the late Samuel J. Heyman; principal strategies were merger arbitrage and activist investing.
Peace CorpsBusiness Development Volunteer
Mar. 2003 - Mar. 2005L'viv Ukraine● Western Ukrainian Center “Women’s Perspectives” (anti-trafficking and domestic violence programs) – Played lead role in fundraising efforts including grant research and writing.
● L’viv Consulting Group (business/management consultancy for foreign investment projects) – Assisted with writing business plans for presentation to U.S. and Canadian venture capital firms.
● NGO Sustainability Task Force – Co-created, helped raise funds, and co-managed volunteer group researching, analyzing and reporting on NGO sustainability issues resulting in the publishing of a 64-page instructional handbook and DVD, "Achieving Sustainability: Real Stories from Ukrainian NGO’s."
Decentrix Inc.Director of Business Product Management
Jan. 1999 - Dec. 2002New York, NYCollaborated with business units, engineering and operations to develop and deliver a web-based CMS product. Responsible for strategy, business requirements, functional specifications and product roadmap including feature innovations, pricing models, sales projections and advertising/sales strategies. Used scrum-based agile software development framework (product owner role). Product surpassed revenue projections within six months.
NAVTEQ [acquired by NOKIA for $8B in 2007/2008]Director of Marketing Communications
Jan. 1993 - Dec. 1999Sunnyvale, CACreated and led the marketing communications department for a company with 5,500 employees worldwide working in 202 offices in 53 countries that produced geographic information systems (GIS) and map databases used in online and mobile applications (e.g. MapQuest) and in-vehicle navigation systems. ● Headed up global re-branding and repositioning including research, strategy and creative.
● Conducted global advertising agency review; hired and managed firm (FCB).
● Responsible for all B2B and B2C communications and messaging. Hired and managed both internal and external public relations agencies and personnel.
● Re-vamped website, creating portals for B2B and B2C markets, increasing functionality and customer retention. Cut development costs $300k from previous year. ● Managed global marketing team. ● Directed personnel and worked in close collaboration with country offices in Europe and Asia.
● Cultivated and managed relationships with key business partners including Mercedes Benz, BMW, Sony and Microsoft.
MacHome JournalDirector of Marketing
Jan. 1992 - Dec. 1993San Francisco, CA
Orion PicturesPublicist
Jan. 1989 - Dec. 1992New York, NYPart of the team that developed and executed marketing / promotion programs for two “Best Picture” Academy Award winning films: "Dances with Wolves" and "The Silence of the Lambs". Additional films worked on included: "Mermaids", "Alice", "FX2", "Bill and Ted’s Bogus Journey", "Mystery Date", "Married To It", "Little Man Tate", "Article 99", "Blue Sky", "Love Field", and "The Addams Family".
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