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Work Background
Rachel Adams ConsultingFounder
Jul. 2024I operate in various capacities, from being your go-to advisor to seamlessly integrating with your marketing team, tackling everything from brand differentiation to storytelling and optimizing your marketing mix. I focus on start-ups to small and medium-sized brands in beauty, fashion, lifestyle, and CPG sectors. Whether you need support in refining your brand, fine-tuning your channel mix, or streamlining content production, I’m here to help. Let's talk about how we can elevate your marketing game—I'm always up for a discussion on strategies that actually work!
T3Sr. Director Marketing & Communications
Jun. 2021 - Nov. 2023Los Angeles Metropolitan AreaLed team of 5 channel specialists and 3 agencies to activate brand throughout consumer funnel, from awareness to conversion, resulting in 20% more impressions YOY, a 34% growth in traffic to t3micro.com, and a 17% YOY growth in sales. Developed yearly marketing strategies to drive online sales for both DTC and retail. Presented marketing campaign proposals to retailers, crafted media and co-op strategies, and spearheaded influencer initiatives aimed at boosting online and in-store sales across Ulta, Amazon, and Sephora. Grew Amazon business by 33% YOY with strategic media investments, ongoing testing and optimizations. Scaled content marketing program by building content & SEO strategies and support teams and launching a content hub with over 50 landing pages and 5 new pages per month delivering 400K+ page views in 2023, an increase of over 1000%.
T3 MicroDirector Marketing & Communications
Mar. 2018 - Jun. 2021Venice, CaliforniaDrove process improvements and collaboration frameworks for business and editorial calendars, new product launches, marketing initiatives and evergreen activations with cross-functional team members. Led PR, influencer, media, social, partnerships, and events teams in US and 6 international markets driving brand awareness and increased impressions by 23% YoY to 2.5 billion, contributing to a 40% increase in revenue. Analyzed consumer funnel and modified marketing communication mix with custom messaging and content resulting in a lift in web traffic by 83% YOY and a lift in revenue on t3micro.com by 64%. Devised and managed editorial calendar for evergreen content and key campaigns ensuring that brand voice and story were clearly executed across channels.
T3 MicroSr. Manager Marketing & Communications
Apr. 2017 - Jan. 2018Venice, CaliforniaOrchestrated integrated multichannel marketing and communication strategies to enhance brand identity and exposure, contributing to an increase in revenues by 32%. Provided creative oversight to evolve Brand ID by defining lifestyle, product photography, and video direction, which resulted in an improvement in overall brand aesthetic and uplifting visual communication. Generated 1.7 billion impressions; 103% increase and an earned media value of $30+ million contributing to a 250% increase in web traffic by developing effective and cohesive brand communications. Launched CSR partnership program; defined collaboration guidelines and developed marketing plans to build awareness for non-profit partners.
T3 MicroManager, Marketing & Communications
Dec. 2014 - Apr. 2017Greater Los Angeles AreaDesigned and produced photo and video marketing assets to support marketing communication activities, in-store POS, digital POS, ecommerce, banner ads, and email. Integrated PR, social, influencers, and social advertising by developing tactical marketing and communications plans, which contributed to a 30% increase in profits. Created content and managed content creators for T3 social channels and blog. Built scripts, content, and improvement strategies for QVC airings, resulting in two Today’s Special Values in 2016.
FIJI WaterManager, Social & Digital Marketing
May. 2013 - Dec. 2014Los Angeles, CADeveloped social content strategy for both wine brands and FIJI Water; managed execution and community for FIJI Water increasing leads by 39% and social media communities by 62% through engagement with fans and followers, content optimizations, as well as lead generation and fan acquisition campaigns. Played a vital role in relaunching and optimizing Justin and Landmark Vineyards brand websites by making SEO adjustments, UX modifications, and funnel improvements, as well as managing the programming agency for ongoing updates. Produced, and promoted FIJI Water’s online travel magazine “Earth’s Finest City Guide” by selecting photographers, collaborating with writers and design team, and editing each bi-monthly issue. Accomplished 73% growth in traffic for non-branded keywords by leading PPC and SEO teams for fijiwater.com and optimizing and adjusting spends based on goals.
Shout Public RelationsMarketing Manager
Jan. 2009 - Mar. 2012New York, NY and Costa Mesa, CAWorked on a variety of fashion, action sports, and food & beverage accounts. Fostered lucrative working relationships with media and pitched ideas to generate product placements.
Wrote copy for press releases, blogs, email campaigns, press kits, and direct mail pieces. Conceptualized and implemented multichannel marketing plans, such as print and digital campaigns, social media campaigns, sampling tours, and events. Managed 9 social media pages creating posts and managing communities to catapult brand awareness.
Rachel Bank PhotographyPhotographer
Jan. 2000 - Aug. 2011New York, Paris, Los Angeles
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