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Work Background
HelloFreshAssociate Director, Creators
Dec. 2024 - Mar. 2025New York City Metropolitan Area
FreelanceFreelance Influencer + Ambassador Program Building
Jul. 2024
ObviInfluencers & Organic Growth Lead
Jul. 2024 - Nov. 2024New Jersey, United States
Karma and LuckHead of Influencer & Partnerships
Mar. 2024 - Jun. 2024New York, New York, United States
Caraway HomeAssociate Director of Partnerships
Mar. 2022 - Feb. 2024New York, New York, United States🚀Ambassador Program
- 4k+ onboarded Ambassadors to our commission-based program (including gifting + reactivations). 7x+ ROAS.
- 95% of Ambassadors posted for their onboarding campaign, while 65% of them converted.
- 2nd most revenue-driving channel (15% vs 22% Paid Ads according to our PPS) 🗣️Influencer Marketing, UGC & Whitelisting
- Built a paid program to work with Creators who favor the traditional IM pay-per-post model. Budget per month: $50k with 3.2x ROAS.
- Work closely with Paid Media team to commission UGC creators to power our Paid Ads, as well as all Whitelisting & Content Usage rights. 🧪Testing & New Markets
- Started on Instagram only and expanded into Youtube, Tiktok (including Shops!), Pinterest & Blogs.
- Built and tested Amazon Creator Connections campaigns with great results ($500k in revenue in Q4 alone) 🤝Setup & Team Building
- Built all processes and a team from scratch. I was Caraway’s 7th hire!
- Personally hired and trained 5 Associates, and got 3 of them promoted to Managers within their first year.
- I also have a great eye for early talent and other companies agree! Former teammates are really thriving: Marissa is building a wonderful career at Hinge and Mayra is now leading the team at Rosetta Stone. 🧠 Other Projects
- Brand Partnerships for both revenue driving & Brand Awareness
- PR Agency management
- Traditional Affiliate partnerships & agency management.
- Designed & built all Data reports and integrated all performance into our Looker Dashboard (Graduated from General Assembly’s Data Analysis course in 2022)
Caraway HomePartnerships Manager
Mar. 2020 - Mar. 2022New York, NY, United States
Amino AppsAssociate Marketing Manager
Apr. 2018 - Jan. 2020New York, NY, United States+ Influencer Marketing
* Researched, contracted & negotiated 400+ influencer video campaigns across platforms (YT & IG) for multiple interest-based industries, in a fast-paced, goal and data-driven Social Media Startup. Achieved over 30MM views and 300k+ Installs.
* Consistent Top performer in terms of volume of campaigns, CR (~50% higher than company target) & CPI (up to 75% lower than company average) in both the ES and EN markets.
* Managed own budget ($20-$50k) effectively, identifying opportunities and new strategies to maximize ROI’s.
* Wrote engaging and compelling Outreach and Promotion Copy (ES & EN), as well as designed high performing integrations (contests, Q&A’s, exclusive Content, +) in and off-platform. + Content Creation & Management
* Managed all aspects of “Anime Amino Weekly” (Brand Ambassadorship) from conception to completion. Designed efficient workflows and playbooks to comply with required posting dates and content quality. Served as project manager to achieve cross-departmental requirements and assets. Best performing original content (30% above Proj. Engagement & cost 50% below target)
* Signed up and managed 50+ monthly creators to our Creator Affiliate Program for the K-Culture vertical, helping position it as the highest in engagement and gross income per creator vertical in the company.
* Managed 20+ accounts for in-demand Content Generation for the Anime vertical, as well as organized 30+ monthly special live events in-app, with Content Creators and Users. + Data Analysis. Led internal research team of 4 to analyze KPI’s for over 2k past campaigs, informing future promotion ROI targets for the ES (spanish) market. + Referral Marketing
- Designed & supervised operations for the Creator Referral Program, achieving a 20% CR and informing new Product Features and policy. + Customer service and community oriented. Excellent relationships with community leaders, successfully balancing the company’s priorities and the community needs
The Tharanco GroupDigital Marketing Coordinator
Aug. 2017 - Mar. 2018Greater New York City Area+ Social Media Marketing - Paid Social - Community Manager
• Managed & executed Social Media campaigns (organic and paid), including ad copy & content production and management, for two Fashion start-ups across Facebook, Twitter and Instagram.
• Achieved 6x increase in follow and engagement, making Social Media the primary source of traffic & customer leads + Email Marketing
• Coordinated all email newsletter for two fashion e-commerce sites • Designed all content, including copy & media • Implemented and mastered iContact Pro, achieving 30%+ Open Rates, above 10% Click Through Rates & under 1% unsubscribe rates
• Increased email list subscribers by 10x
• Monitored KPI's, email list health & landing page visits • Sets up workflows for automated deploying & segmentation + Influencer Marketing
• Researched & established relations with fashion bloggers & magazines, partnering to create & execute an array of digital media (Instagram Stories, FB Live, Sponsored Posts, etc.) • Organized Cause Marketing promotions + E-Commerce Marketing
• Managed marketing tools on BigCommerce, such us banners, coupon codes, cart-level discounts, customer email automation, & abandoned cart notifications • Implemented external tools & integrations + Graphic Design and Web Development
• Used Adobe Creative Suite, among other graphic design tools, to cover all editing needs, such as photo retouching, logo design & creation of visual marketing assets • Designed beautiful landing pages & pop-ups with drag-and-drop website builders
Las Delicias PatisserieSocial Media Marketing Manager and Strategist
Mar. 2015 - Sep. 2017New York City- Manage all social media accounts, with a 250% increase in reached audience and engagement, through targeted posts and paid advertising - Strategize upcoming social campaigns with leveraging popular localized hashtags to reach target consumers
- Developed a brand guideline utilized for a website refresh and implemented across social platforms - Oversee project management by maintaining a media budget and implementing Hootsuite for automation
- Doubled mailing list subscribers by devising innovative methods of customer engagement, such as loyalty programs and email newsletters
- Pitch and manage wholesale accounts to local markets and outposts in the NYC area, by ideating and developing individualized client branding and packaging - Establish protocols and train employees in improved company procedures
- Act as on site sales supervisor at GrowNYC Farmers’ Markets with experience in liaising with new customers
Dajcz & AssociatesParalegal & Law Assistant
Jul. 2012 - Jun. 2014Buenos Aires City, Argentina- Managed all open cases in Labor Law, Civil Law, Consumer Law and Federal Tax Law- in a fast paced, quick deadline environment while prioritizing shifting deliverables from multiple managing partners
- Created and implemented new systems for tracing case status and checklists to assure efficiency in dealing with complex cases
- Researched and provided advice on Retirement Law Cases, bringing the total of successful cases to a record high for the Law Firm
BuenosAiresDelivery.comSales Representative
May. 2011 - Apr. 2012Buenos Aires, Argentina- Oversaw sales of the company’s delivery service to Restaurants. Directly involved in introducing the kind of service the company provides to the Argentinian market
- Provided technical and analytical recommendations to improve logistics and execution, and advice on customer satisfaction, achieving remarkable improvements in the company’s service
Viva la Vida HostelGeneral Manager and Concierge
Jul. 2010 - Jun. 2011Buenos Aires City, Argentina- Handled and promptly organized all reservations and guest services through several portals
- Designed internal structure and protocols regarding guests - Planned special events and activities, as well as other additional services for guests - Maintained accurate and timely disbursement of bills and ensured operational effectiveness of internal control and compliance, as well as in charge of providers
Tnuat Noar Olam BeIajadCounselor, Public Relations and Trainer (Volunteer)
Jan. 2008 - Dec. 2010Buenos Aires City, Argentina- Responsible for internal and public relations with the community and other organizations
- Accountable for orchestrating several large-scale events related to the Argentinian Jewish community
- Developed a curriculum for the training of future leaders, introducing this role
- Reduced costs of summer and winter Camp by implementing new fundraising strategies
- Acted as Counselor in non formal education for youngsters (13-14 years old)
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