Brenda is a performance-minded Influencer & Affiliate Marketer best known for building Caraway Home’s creator program from 0 to 4,000+ partners—driving $20M+ in revenue and 15% of all sales.
At Caraway, she launched and scaled an affiliate-based Ambassador Program across Instagram, YouTube, Pinterest, and blogs, turning it into the brand’s second-best performing growth channel (7x ROAS). She also built Caraway’s Paid Influencer engine, managed a $50K/month budget, and led a team of three, all while obsessing over cohort analysis, UGC licensing, and landing page testing.
Most recently, Brenda led influencer and UGC efforts at HelloFresh and OBVI—where she helped power $40M in 2024 revenue through TikTok Shop, SparkAds, and whitelisting campaigns. At both brands, she was responsible for building CPA-driven creator funnels, reactivating top ambassadors, and helping Paid Social teams test new ad concepts using creator content.
She specializes in:
• Ambassador & Affiliate Program Strategy
• UGC Sourcing, Briefing & Licensing
• Paid Social Whitelisting & Spark Ads
• Landing Page A/B Testing & Optimization
• Budget Management & Performance Reporting
• Full-Funnel Influencer Growth Strategy
Brenda brings startup scrappiness, data obsession, and deep influencer expertise to every brand she works with—especially early-stage DTC and wellness companies ready to scale.More...