Caraway Home
Company Employees
Andrea Collins
Senior Manager, People Operations @CPG industry
Verified
I’m a seasoned people ops professional currently serving as the Senior Manager of People Operations at a leading CPG company. With over 6 years of experience in the field, I have developed a knack for many facets of human resources management, including talent acquisition, employee relations, culture and events, and organizational development. Prior to my current role, I held several people ops positions in various industries where I honed my skills in creating nurturing work environments and implementing effective people ops strategies. Being known for my dynamic leadership style and commitment to fostering positive corporate cultures, my ability to connect with employees at all levels has been instrumental in driving employee satisfaction and retention in organizations.More...
Yaz Delgado
Associate Director, People Operations @Caraway Home
Verified
I’m a seasoned HR professional with 18 years of diverse experience across the full spectrum of human resources, including talent strategy, employee relations, organizational development, and leadership coaching. Known for a people-first, business-aligned approach, I specialize in helping organizations navigate growth, change, and transformation through smart, scalable HR solutions. Currently, I offer freelance HR consulting and advisory services to businesses seeking practical, strategic guidance. Whether partnering with startups building HR foundations or established teams optimizing their people strategy, I bring clarity, structure, and insight to every engagement. I’m now seeking a senior HR leadership role where I can contribute at a strategic level, shaping culture, driving performance, and aligning people operations with business success. With a proven track record of impact and a consultative leadership style, I’m ready to step into a role where I can lead, influence, and elevate the HR function.More...
Dellean Teixeira
Senior Software Engineer @Caraway Home
Verified
Brazilian, Software as a Service Specialist , Let me transform your business vision into a high profitable software. Hacking since 2004.More...
Brenda Daniel
Influencer Marketing Director
Verified
Brenda is a performance-minded Influencer & Affiliate Marketer best known for building Caraway Home’s creator program from 0 to 4,000+ partners—driving $20M+ in revenue and 15% of all sales. At Caraway, she launched and scaled an affiliate-based Ambassador Program across Instagram, YouTube, Pinterest, and blogs, turning it into the brand’s second-best performing growth channel (7x ROAS). She also built Caraway’s Paid Influencer engine, managed a $50K/month budget, and led a team of three, all while obsessing over cohort analysis, UGC licensing, and landing page testing. Most recently, Brenda led influencer and UGC efforts at HelloFresh and OBVI—where she helped power $40M in 2024 revenue through TikTok Shop, SparkAds, and whitelisting campaigns. At both brands, she was responsible for building CPA-driven creator funnels, reactivating top ambassadors, and helping Paid Social teams test new ad concepts using creator content. She specializes in: • Ambassador & Affiliate Program Strategy • UGC Sourcing, Briefing & Licensing • Paid Social Whitelisting & Spark Ads • Landing Page A/B Testing & Optimization • Budget Management & Performance Reporting • Full-Funnel Influencer Growth Strategy Brenda brings startup scrappiness, data obsession, and deep influencer expertise to every brand she works with—especially early-stage DTC and wellness companies ready to scale.More...