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Work Background
Sazerac CompanyCountry Manager
Apr. 2024MexicoI drive strategic initiatives, manage product launches, and oversee distribution to ensure efficient market penetration and growth. With full accountability for the country’s P&L, I focus on setting the business up for long-term success, leveraging data-driven decisions to enhance profitability and brand presence. My role combines a strategic approach with hands-on leadership to adapt global brands for local markets, fostering sustainable growth and operational excellence.
ALTOS ENERGÉTICOS MEXICANOS S.A. DE C.V.Business Consultant
Sep. 2023 - Oct. 2024Mexico
ShellHead of Commercial Mobility Mexico
Jan. 2023 - Aug. 2023Mexico City, MexicoResponsible for Dealer Owned and Joint Venture Sites (200) and the operation of the Shell Select Stores (68) with a Team of 8 Territory Managers and 1 Sales Coordinator - Regional America’s District Manager Award
Universidad PanamericanaCollege Marketing Professor
Aug. 2021 - Dec. 2022Mexico City, Mexico
ShellHead of commercial DO channel
Jan. 2021 - Jan. 2023Mexico*Mega Stars America Award - Increasing 400% Revenue in DO Channel *Best District Manager Award - Best Operational Excellence and Revenue Results *Leadership Scores of 95% & 96% (2021 & 2022)
ShellRBA Operations & Customer Experience Manager
Jan. 2020 - Jan. 2021Mexico
ShellRetail Operations Manager
Dec. 2018 - Jan. 2020Mexico City Area, MexicoImplementation of all CX global programs for Mexico
* Award - Best Global Top 3 Operational Excellence Manager - Accurate implementation of all programs in Mexico as New Entry Market
Anheuser-Busch InBevHead of Retail Expansion Brand Experience
Sep. 2017 - Dec. 2018Mexico
Anheuser-Busch InBevHead of Marketing Brand Experience
Jan. 2017 - Dec. 2018Mexico
L'OréalMBA Intern
Jun. 2016 - Sep. 2016London, Reino Unido
The Coca-Cola CompanyTraditional Channel Productivity Sr. Manager
Feb. 2014 - Jul. 2015Mexico City Area, MexicoDefine the pipeline of DMI productivity projects for the traditional channel. Provide analysis and recommendations to maximize the ROI of the commercial and marketing initiatives to be implemented in the traditional channel. Support the implementation of the DMI productivity initiatives. Promote a productivity mindset in the system. Additionally, Mexico's BU representative in CEPG (Cross Enterprise Procurement Group) for negotiations and purchases of coolers.
Philip Morris InternationalCommercial Intelligence Manager
Jun. 2013 - Jan. 2014Mexico City Area, MexicoResponsible of coordinating the implementation of the new commercial organization model, setting segmentation and correlation mathematical models, crossing qualitative and quantitative data to provide actionable insights. In charge of measuring all the commercial activities, through project valuation and a special field force recollecting consumer data (awareness, switching), inventories at PoS to measure SoM impact of specific trade programs. The objective is to position the right product at the right place and @ the right time.
Philip Morris InternationalManager Strategic Planning & Competitive Intelligence
Mar. 2012 - Jun. 2013MexicoFollow competitor's on a global, regional an local initiatives and business situation to improve management awareness and propose modification in business strategies to support PMM's growth and competitive position. Coordinate the financial impact and other benefits analysis of commercial initiatives and specific business development projects. Monitor the results of the initiatives or projects as anticipated in order to ensure that the returns are in line with management expectation.
Philip Morris InternationalStrategic Planning and Business Development Coordinator (International Assignment)
Apr. 2011 - Mar. 2012Lima, PeruDevelopment and Implementation of the Strategic Planning Department of Peru support Peru's management in the long term sustainable strategic decisions evaluating business opportunities, having a clear understanding of the potential implications of a our business decision and our marketplace. - Excellence Award for achieving break even results in Peru BU
Philip Morris InternationalStrategic Planning and Business Development Analyst
Jan. 2010 - Mar. 2011Analyze market information and trends through volume, SoM, commercial activities and prices in order to provide Directors and key Managers of the organization accurate and relevant reports to monitor business performance for their decision making. Identify, analyze and propose actions to threats and opportunities detected in the market. In charge of two Central America countries and Peru. - 3 ABCD Awards for going above & beyond
Philip Morris InternationalMass Brands Custom You - Marketing
Jun. 2009 - Dec. 2009As part of the Mass Brands Custom You Program I had to develop an innovation process project; interacting with all the areas within the company. The program was implemented as a Project Management Office and today is a monthly meeting to update the top management. Organization of a Selling Arguments Workshop.
NovartisMarketing Ophtalmics
Aug. 2008 - May. 2009
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