With a track record of launching iconic brands, unlocking new markets, and building teams that drive culture and results, I bring a unique blend of strategic thinking and entrepreneurial energy. As Country Manager for Sazerac Mexico, I’ve led the successful expansion of premium spirits, from bourbon to RTDs, with sharp execution across retail, e-commerce, and on-trade channels.
Beyond numbers, I believe in building brands that connect — whether through bartender advocacy programs, creative campaigns, or products that speak to local passions.More...