GOOD CHEMISTRYFounder, Vice President Creative + Marketing
Jul. 2017 - Mar. 2025Minnesota, United StatesGood Chemistry is a clean, ingredient-transparent fragrance brand designed to make high-quality personal fragrance fun, accessible, and affordable. Launched in 2017, Good Chemistry quickly became a category disruptor, offering a fresh, modern take on fragrance at retail. Rooted in transparency, inclusivity, and science-backed scent development, the brand has grown into a major player in mass and specialty retail. As a founding force behind Good Chemistry, I led the brand from concept to category leader, driving its creative and strategic vision while scaling the business nearly 30x from inception. - Built and led a multidisciplinary team across product development, branding, and marketing strategy.
- Established the brand’s identity, voice, and retail presence, redefining what clean fragrance means for today’s consumers.
- Developed creative and marketing strategies that fueled rapid expansion and deep consumer loyalty.
- Partnered with executive leadership to integrate design thinking into brand and product innovation, ensuring differentiation in a competitive market. Good Chemistry represents what’s possible when great design, smart strategy, and consumer insight come together—and leading its creative evolution, from idea to impact, has been one of my proudest career achievements.