April Mueller is a brand builder, creative leader, and strategic operator with 15+ years of experience transforming ideas into culturally resonant, category-defining consumer brands. As VP of Creative & Marketing at ILLUME, she built a best-in-class internal agency from the ground up and played a key role in scaling the company from $8M to $100M. She also founded Good Chemistry, a disruptive fragrance brand that redefined masstige with clean, transparent formulas and explosive retail growth—ultimately leading to its acquisition.
April’s superpower lies in connecting creative clarity to commercial outcomes. She’s launched multi-channel brands, built high-performing teams, and developed award-winning products across beauty, fragrance, home, and lifestyle. She now advises and incubates emerging brands through Out of Office Brands, a hybrid venture studio and consultancy.More...