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Work Background
MKInsights, LLCConsultant, Founder and Owner
Jun. 2024Michigan, United StatesAccelerating growth for automotive digital technology providers through innovative B2B sales strategies and process optimization. With extensive experience in the automotive tech sector, I help companies navigate the complex landscape of selling digital solutions to dealerships, manufacturers, and auto-related businesses. My Expertise • Automotive Technology Sales: Developing targeted B2B sales approaches for digital solutions in the automotive industry.
• Customized Sales Strategies: Creating tailored strategies that align with the unique challenges of selling tech to automotive businesses.
• Process Optimization: Streamlining sales operations to enhance efficiency, from lead qualification to closing deals.
• Technology Integration: Advising on the implementation and sales of cutting-edge automotive digital tools. Why Partner With Me? • Industry-Specific Knowledge: Deep understanding of the automotive technology market and B2B sales dynamics.
• Proven Track Record: Consistent results in increasing sales pipelines and conversion rates for auto tech companies.
• Collaborative Approach: I work closely with your team, fostering a partnership built on open communication and shared goals. My Values in Action • Collaboration: I believe in the power of teamwork and involve your sales staff in the strategy development process.
• Kindness: My approach is always supportive and constructive, focusing on building up your team's strengths.
• Authenticity: I provide honest, transparent advice and strategies that align with your company's true identity and technological offerings. Let's work together to accelerate your automotive technology sales and business performance. Whether you're a startup or an established player in the auto tech space, I'm here to help you navigate the road to success in today's competitive B2B automotive market. #AutomotiveTechnology #B2BSales #SalesOptimization #AuthenticConsulting
Cox Automotive Inc.Director, Enterprise Strategic Growth
Jan. 2016 - Jun. 2024Responsible for retaining and growing relationships with Cox Automotive’s largest partners across a large portfolio of business units delivering SaaS solutions in automotive e-commerce, digital marketing, and dealership operations. This position protects and grows core business revenue; finding creative solutions to mitigate business risk and identify new opportunities. Identify and develop OEM sales strategies. Work with cross-organizational stakeholders to identify and define key contract terms, products, and packages, negotiate and execute complex contracts. Serve as a strategic liaison to between client and senior leaders across the organization. Coordinate with product development, program management, and product readiness to certify Tier 3 dealer products in OEM certified programs.
FordDirectDirector of Product Development
Apr. 2012 - Dec. 2015Dearborn, MIResponsible and accountable for competitive intelligence within the automotive marketing industry landscape. Identified key new trends that shaped the digital marketing landscape in the near-term and innovated new ways to meet these market dynamics. Led product development processes on key initiatives including: market research, vendor research, vendor negotiations, and presenting development requirements inclusive of ROI to the leadership. Contributed to the overall direction of product development and strategy via development of new products, including ideation, business plan development, and go-to-market strategies.
Alteris GroupProject Manager
Apr. 2011 - Dec. 2011Southfield, MIOversaw production of Web-based training modules
Ford Motor CompanySIMS Specialist
Oct. 2009 - Apr. 2012As a product trainer and evangelist, worked cross-functionally both internally with Ford clients and externally with U.S., Canadian, and European dealers to increase dealer usage and understanding of a new company-wide order recommendation system (SIMS). Improved year-over-year usage rates by 132% among SIMS participating dealers.
Macy'sGeneral Sales Manager
Oct. 2006 - Oct. 2009Lead, motivated, and coached a team of over 25 sales associates across three departments, with an objective to increase year-over-year department sales, enhance customer service experiences, and create a culture of teamwork and recognition. Created a culture of teamwork and recognition
NuStep Inc.Customer Relations Manager
Apr. 2001 - Oct. 2001
Ford Motor CompanyMarketing Analyst
Jan. 2001 - Jan. 2006
Campbell-EwaldAdvertising Coordinator
Jan. 1999 - Jan. 2001
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