Wan ting Tan - Marketing Director, Weave Asia Pte Ltd

Feedback from Wan ting’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Startup-ORegional Marketing Manager

Dec. 2016 - May. 2017SingaporeA video first platform that curates promising startups in Asia with a unique methodology using decision making algorithms & expert crowd ranking. This helps start-ups with a FAST access to capital, community and critical resources form any location. http://www.startup-o.com/

Weave AsiaMarketing Director

Nov. 2016SingaporeA website Design & Digital Marketing Agency that focuses on Search Engine Optimisation, Website Design and Social Media Marketing. Weave Asia Pte Ltd Finalist of Marketing Magazine of the Year Awards 2020 for two categories Mobile Marketing Agency of the Year Search Marketing Agency of the Year Led the team to identify industry trends and develop target audience personas for clients to support their integrated marketing campaigns Developed marketing plans and strategies to help clients achieve their business goals while keeping within timelines and Budget Provided analysis and reports on campaign effectiveness to clients on regular basis Help companies to strategise, manage, plan & execute full suite digital marketing campaigns- From social media content planning and management, social media advertising management, google ads, google analytics and search engine optimisation Managed more than 100 clients campaigns in the last 2 years Served more than 50 clients from different industries- government agencies, luxury retail, tourism boards, educational institutions, medical clinics, law firms and many other industries Managed more than SGD $600,000 in media spend in 2019 Winner of the Young Entrepreneur of the Year award presented at the 2019 Business Excellence Forum and Awards Help companies to develop SEO-optimised websites so as to get more website traffic and website conversions Assist companies in building e-commerce platforms on various content management platforms Assist companies to track website analytics and redesign and optimise website for better user experience Assisted one of the largest Hong Kong retailers, in increasing its website sessions via social media referral by 140% which resulted in more than 900% increase in online store revenue from social media in 1Q Ranked more than 5000 keywords on first page of google for our clients’ search engine optimisation campaign Digital Marketing Trainer for more than 100 business owners & marketing managers

Amazing Borneo ToursRegional Marketing Manager

Oct. 2014 - Nov. 2016Led the regional Marketing & Creative teams & providing training and guidance to the team including the campaign specialist, graphic designers, social media specialists, content editors, web developers, web designers In-charge of managing marketing campaigns of 4 business units: Amazing Borneo Tours & Events, Borenos Fried Chicken, Lifeskills Resources Malaysia, SeaTango Dive Centre. Strategised, planned and executed more than 10 marketing campaigns a year through various channels such as search engine marketing, Search Engine Optimisation, Email Marketing and Social Media Platforms Managed more than 40 stakeholders including Tourism Boards, Airlines, Hoteliers, Travel Agencies, Governmental Organisations, Other land operators and etc. press releases for media from various countries( ie. Malaysia, Singapore, Australia and etc) In-charge of other key work streams within the team including branding, sales lead generation campaigns, events organisation Worked with the Sales Team of various business units to plan our tactical campaigns to achieve their sales targets

PurpleClick Media Pte LtdDigital Account Executive

Sep. 2013 - Oct. 2014Strategised, managed and analysed clients' digital marketing campaigns across various countries and through various platforms. Proficient in Search Engine Marketing (ie. Google, Yahoo-Bing, Baidu, Naver), Banner Advertising, Social Media Strategies and Advertising (i.e.. Facebook, LinkedIn), Youtube Advertising, analysing Digital Analytics and Search Engine Optimisation Strategies and Implementations Independently managed more than 150 MNC, SME and Government clients’ day-to-day communications and campaign execution/management Prepared and performed agency presentations, analysed analytical reports and provided insights into campaign performance and trends Proactively provided appropriate marketing recommendations to fulfil clients’ business needs and maintain long lasting business relationships Demonstrated conflict resolution ability and high-level account management skills by securing the various client renewal contracts Conducted digital marketing training & workshops for more than 80 business owners & marketing managers for clients

Wing Tai Clothing Pte LtdMarketing Communications Intern

May. 2012 - Jul. 2012Assisted in the Marketing Communications team which handles all the Marketing activities for Wing Tai's core high fashion brands(ie. TopShop, Ben Sherman, Karen Millen and etc). In charge of crafting brand-valuation reports and monthly Public Relations tracking reports for all 8 brands. In the planning team for the Fashion Fast Forward Campus Invasion Programme and other job responsibilities include handling Media loan requests and Administrative flow for Great Singapore Sales 2012.