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Work Background
McGraw HillSenior User Experience Designer
Oct. 2022 - Oct. 2024Product Ecosystem Integration: Spearheaded the integration of multiple product assets and acquisitions into a unified product ecosystem by developing a comprehensive design system, including design libraries, style guides, color palettes, iconography, and consistent interactive patterns.
User-Centered Information Architecture: Refined information architecture, navigation, and user flows across various products, using insights from user testing, surveys, and behavioral data to improve usability and overall user experience.
Cross-Platform Design: Conceptualized, designed, and presented a strategic cross-platform dashboard that integrated K-12 adaptive reading programs, driving increased teacher engagement, goal-setting capabilities, and empowering students to track their progress and explore content autonomously.
Peer Leadership: Led onboarding and mentoring for freelancers and new hires, ensuring alignment with design systems, iterative processes, user-centered design principles, and close collaboration with engineering, product managers, and stakeholders.
Data-Driven Strategic Design: Led the design strategy to streamline and unify interfaces for virtual physics and math simulations from multiple vendors, resulting in a 6% increase in teacher engagement within six months.
Six Red MarblesSenior UI/UX Designer & Assoc. LXD
Jan. 2020 - Oct. 2022Greater Boston AreaAccomplishments:
Developed UX Strategy for Global Initiatives: Authored and executed a strategic UX plan that enhanced communication and alignment across international teams, resulting in significant efficiency gains.
Secured Funding for Strategic Projects: Authored a compelling proposal that secured $20K for an internal business improvement project, including the development of tiered resources and client education materials that improved project alignment and customer experience. Optimized Content Design & Delivery: Designed a scalable suite of templatized media offerings and content guides, delivering high-quality educational experiences while adhering to budget constraints.
Led High-Impact Proposals: Co-authored a successful $650K proposal for a learner-adaptive app development project, showcasing the strategic value of partnering instructional and UX design teams, and driving team growth. Project Scoping & Forecasting: Estimated realistic timelines and resource allocation for training projects ranging from $30K to $800K, contributing to effective strategic planning and pipeline management.
Six Red MarblesPrimary UI/UX and Visual Designer
Aug. 2018 - Oct. 2022Greater Boston AreaAccomplishments
Gamified Content Development: Leveraged engaging, competitive game-mechanics in quick-recall drills, keeping the focus on beating one's own achievement records, thus maintaining accessibility and encouraging an inclusive culture in the classroom.
Innovative Content Design for Scenario-Based Learning: Transformed a gamified courtroom simulation into an interactive ethics consultation, designing content writer's templates to ensure logical flow and adaptability across learner paths.
Game-Based Learning Strategies Implementation: Developed dynamic, multipath simulations that encouraged repeated engagement with core concepts through storytelling and curiosity. Created diverse player archetypes to resonate with various learner profiles.
Developed Scalable Play-Based Strategies: Conceptualized and delivered comprehensive writing guidelines for real-world branching scenarios, ensuring alignment with learning objectives and adaptability to various skill levels. This approach resulted in safe-to-fail learning experiences that were heralded as a signature feature in a K-6 financial literacy app.
Optimized Pedagogical Collaboration: Established a live journey-mapping environment that improved collaboration between instructional design and UX teams by 40%, enhancing stakeholder communication and project outcomes.
New England BiolabsContract Graphic Designer
Dec. 2016 - Aug. 2018Ipswich, MADesign, layout and production of printed and electronic marketing collateral, including catalogs, product manuals, product packaging, marketing flyers, posters, booth design, application notes, brochures, ads, podcasts, video and web-based communications.
PRRIWeb and Graphic Designer
Aug. 2014 - Oct. 2016Beverly, MassachusettsEnd-to-End Campaign Management: Directed the design and branding for over 40 annual medical expos, ensuring cohesive messaging and effective presentation across all materials.
Responsive Design Strategy Implementation: Executed mobile-first design strategies for website redesign projects, significantly improving user experience across all platforms.
Innovative FotoProduction Artist
Nov. 2011 - Aug. 2014Salem, NHConceptualized and designed a new strategy to flip the constraints and capabilities of a company's proprietary legacy software to offer a newly competitive product for current trends.
Conceptualized and implemented product development, user interface and collateral design for a photo booth manufacturing company. Organized, lead and surveyed focus groups for target audience research; mocked up user flows and navigation for proposed interface. Collaborated with multiple departments to establish a streamlined production process, maintaining a high level of consistent quality. Designed and maintained departmental process guidelines and mechanicals. Produced & tested graphic installs to be integrated into the software across product line.
Editing of video clips for graphic install GUIs as needed.
Utilize manufacturer’s templates in the design of full wrap graphics for photo booth exteriors as well as internal product output of photo booths manufactured on site.
Collaborate with in-house large format print shop to fulfill the custom graphic needs coming from field support, tech support, and customer service departments, ensuring quality and accuracy.
Appleseed'sProduction Artist
Jul. 2010 - Sep. 2011Responsible for building several different clothing and houseware catalog titles, at all stages, in a fast-paced, Mac-based department adhering to departmental procedures.
Collaborating with both the merchandising and creative departments, carrying through page layouts, image placement, copy placement and edits, utilizing InDesign, Photoshop and an integrated database package such as FileMaker Pro.
Responsibilities include: building all layouts incorporating pick up images and copy from database; creating product codes, key letters, and color orders; establishing page consistency regarding fonts, references, and style guidelines; preparing mechanicals and final proofs for distribution; releasing art files for hi-res catalog images and final proofs to separator; color correcting and preparing image files for retail website, and creating clipping path silos.
Demonstrated keen attention to detail in QC’ing and proofreading throughout all departmental procedures.
Pangea ToolsContract Content Production Associate
Mar. 2010 - Jun. 2010Mastered and implemented Pangea Tools’ custom content management system to build interactive online science lessons for a Houghton Mifflin Harcourt K-8 curriculum.
Collaborated locally and internationally with subject matter experts, animators, video editors, and instructional designers to create engaging visual demonstrations and age appropriate user interfaces for navigation of presented science concepts from text based documents.
Solved formatting problems, added interactivity and improved layouts with minimal work, ensuring a quality, engaging user experience for future students.
Devised ways to multi-task, divvy and accomplish workload in order to meet tight deadlines for clients in Europe and the Middle East.
FableVisionContract Designer and Illustrator
Aug. 2009 - Feb. 2010Assisted creative team with design and production of print, web and e-commerce collateral at both FableVision Learning in Dedham, MA and at FableVision Creative Studios in Boston, MA.
Demonstrated mastery of artistic and technical skill by designing: trade show materials, signage, sales “one-sheets,” brochures, flyers, postcards, business cards and mailers; illustrating graphics for literacy software in Flash; formatting email blasts using Constant Contact; creating animated gifs for websites; redesigning WordPress blogs; designing website layout IOPs; updating website pages in CMS; and editing photos in Photoshop.
Brainstormed age-appropriate classroom activities using themes from Peter H. Reynold’s children’s books. Designed pdf reproducibles offered to clients through social media to create value in customer engagement, complement classroom activities and drive traffic to the website.
Illustrated sight words for client Lexia Learning’s reading readiness program.
The Chamber Publishing Group, Inc.Assistant Art Director
Aug. 2000 - Mar. 2009Assisted Art Director in the management of up to 20 projects in various stages of completion at a time. Design projects included the layout and design of B2B Chamber of Commerce directories, community relocation magazines, maps, and online relocation guides.
Personally responsible for layout and design and/or managing print production of all advertising space to be placed in publications.
Demonstrated typography skills and a close attention to detail in layout, editing and proofreading text.
Demonstrated intuitive ability to analyze and communicate creative ideas with clients and train staff in various production software when necessary.
Prepared high resolution digital files for printing including scanning, merging seamless images, recreating vector graphics, pdf creation and color correction.
Developed records system to keep track of repeat client feedback and archived previous year’s publications.
dba Eye Catcher ArtFreelance Designer
Jan. 2000 - Aug. 2009Solving freelance projects through to completion demonstating layout, design and illustration skills. Range of projects include original logo illustration, store signs, brochures, theatre posters and programs and some web design.
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