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Work Background
Lumen TechnologiesDirector, Corporate Communications
Sep. 2019 - Oct. 2023Led content teams in diverse functions, including digital experience, creative innovation, B2C PR, SharePoint intranet revamp, and external website development and launch. Overhauled social media strategy and presence of telecommunications company to boost brand reputation and voice. ● Built and led communications consortium with 120+ cross-functional members to achieve consistent, aligned communications organization-wide. Received overwhelmingly positive member feedback on new comms platform. ● Applied employee-centric content strategy to redesign and roll out SharePoint site and algorithm with high-level personalization capacity, leveraging MS Viva suite to bring employee voice and preference to forefront.
Arrow ElectronicsSr. Manager, Global Social Media and Americas PR
Feb. 2015 - Sep. 2019Greater Denver AreaDesigned and executed comprehensive global social media and PR strategy at international technology products and services provider. Collaborated with internal team and outside agencies to create dynamic content and multimedia messaging that garnered recognition from external communications and social media agencies, including Shorty and Social Shake-Up Awards, PR News, and PR Daily. ●Increased social media engagements by 278% and elevated brand recognition through creation of digital content spotlighting progressive technology and product developments impacting individual consumers.
●Won prestigious Shorty Award nomination for VR project, focused on a company initiative that was also featured on TODAY Show and earned global attention, showcasing story of former Navy Top Gun pilot with disabilities regaining autonomy and mobility through semi-autonomous motorcar (SAM) technology.
Ria FinancialManager, Digital Marketing and Business Intelligence
May. 2013 - Jan. 2015Greater Denver AreaLaunched e-commerce business segment, online branding and sales strategies, and marketing materials. Attracted new customers in previously undeveloped digital market by establishing social media presence. ●Developed Ria’s first corporate email marketing campaign to drive growth by increasing customer engagement through enhanced communication touchpoints.
SUPERVALUSocial Media Manager
Jun. 2008 - May. 2013Greater Minneapolis-St. Paul AreaConcurrently redesigned and launched websites for 9 significant brands to drive organizational growth, before transitioning into social media role. Overhauled business strategy to incorporate social media into marketing plan, partnering with cross-functional teams to increase channels.
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